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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Angie Articles Tag

Up For Debate

Up For Debate

by Angie Ash, Executive Vice President Imagine the following scenario: You’re in a staff or team meeting, discussing a big project or event. Ideas are thrown on the table. Of course, someone has a very strong opinion about one of the ideas over the other. It’s decision time and everyone agrees with the person who voiced the...

Counter Culture

#Flabbergasted. That was me when a client recently inquired about a door counter. They were looking for some recommendations on brands and types to check out. Out of curiosity, I decided to ask a few clients what traffic counter systems they use, since we regularly recommend them to our clients. Some of the answers? "We don’t use...

Name Dropping

For many, many years, jewelers bought into the philosophy of supporting bridal brands. They invested LOTS of buy-in dollars in carrying these brands. They heavily promoted the brands by tagging the designer line’s television spots, using their provided radio scripts, hosting trunk shows featuring the brands, and tagging the brand’s national print ad in Brides magazine...

Keeping It Simple and Smart

Let’s face it, not just kids are overscheduled these days so the last thing I want to do on weekends is run errands, like shopping for groceries. This weekend, though, I had a bit of a revelation, at least for me. And that revelation is the independent grocery store is king. Why? Because more than Netflix...

Making Mother’s Day MOM-entous!

Making Mother's Day MOM-entous! With Mother’s Day next weekend, we’re sure you have your promotion lined up and ready. Here are a few additional ideas to ramp it up even more in-store if you’re looking for some extra inspiration! Create a case for Mother’s Day gifts. Include several price points and ideas inside for all budgets. Call...

For Better Or Worse

Seems like every retailer wants the same things consistently and, no doubt, they’re great things and smart things to strive for. Better bridal business. Repeat customers. Higher average sales. More traffic. But when it comes to putting those wants into tangibles, sometimes the obstacles to success begin at the store level.   1. Better Bridal Business. Every weekend...

Are You Trending?

If my husband or daughters had to choose a t-shirt for me, I have a feeling Born to Shop might just be the one to get picked. Unlike a lot of my friends, co-workers, and acquaintances, the only shopping that really gets on my nerves involves a grocery cart. Perhaps it’s because my mom took us...

Knowledge Is Power

One of my favorite quotes, a Russian proverb, is engraved on the side of our downtown, Toledo library. “There is no shame in not knowing, only in refusing to learn.” It resonates for me for several reasons. There are those who thirst for knowledge. For them, there are no limits to what they want to learn....