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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
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Angie Articles Tag

Taking Care Of Business

When I’m not tackling client projects and responsibilities at Fruchtman Marketing, I spend some of my free time at a local gym teaching a few fitness classes. Recently, there were some complaints from members that I overheard, regarding some extra fees for a specialized class the gym was going to offer this summer. They felt it...

Your Customers Want To Be Co-Creators

As marketing experts in fine jewelry, we’ve noticed several key points time and again when talking to clients, and while doing research. Below are items to take note of, digest, and consider for the future welfare of your business. 1.Your customers are chameleons. As noted by research firm Ernst & Young, today’s consumers are very difficult to pin...

May You Never Be Lucky

Everyone has their quirks, right? Everyone who knows me well knows I suffer serious aversion to certain things. Like chalk. Unglazed terra cotta pots. A certain coated paper stock that feels like suede (I cannot touch it!) And a certain short word used to describe a perfect, decadent cake, starting with the word m and ending...

Name Dropping

For many, many years, jewelers have bought into the philosophy of supporting bridal brands. They invested LOTS of buy-in dollars in carrying these brands. They heavily promoted the brands by tagging the designer line’s television spots. They used the brand's provided radio scripts, hosted the designer brand's trunk shows, and tagged the brand’s national print ad...

Making a Connection With The Over-Connected

“Today we’re more connected than ever. More pics, more clicks, more chats and snaps, likes, texts, PMs and DMs. But the more we talk, the less words mean. We’re treading water in a sea of connections looking for something more. We’re searching for someone. Grasping for genuine something that embraces sincerity in the face of cynicism. It’s not about needing...

Winning The Inbox Battle

There’s no denying that email is still a very viable part of a company’s marketing plan. Great emails are short, purposeful, visual and at a glance, deliver a message to your subscribed recipients. But a good subject line can mean the difference between an email that gets opened and checked out and one that gets deleted...

Embark On A Journey With Your Smartphone

We’ve read again and again how mobile usage is changing the way we market to consumers. We all know how much we have come to truly rely on our phones to be our pocket computers — and not really our phones so much. When you think about it, calling these devices smartphones is not really accurate...

Working with jewelry marketing specialists

Gut Check: Are You Ready To Work With An Ad Agency?

You’re an independent retail jewelry storeowner doing it all, including your own jewelry marketing. You’re overwhelmed and aren’t able to spend the time you need on your sales floor. Not to mention, you’re not really sure what you’re doing — or if the results you’re seeing — are good, bad or otherwise. You’ve started researching agencies...

Making Your 2016 Business Goals a Reality

Happy 2016! With a new year comes new goals or, perhaps, the resolution to make last year’s goals THIS year’s reality. Finally. You’re ready. Right? The problem with most resolutions is the fact that in order for them to become a happy reality, a new habit must be formed, and according to a study by Health...

Sleigh Bells Ring. Are You Listening?

As the song goes, “It’s the most wonderful time of the year.” For many people, possibly you included, it’s also the most stressful time of the year. Make your in-store holiday experience for your customers as relaxing and festive as it can be by engaging all their senses. Sight: Everyone likes some holiday cheer. Have fun determining...