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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Angie Articles Tag

Making Mother’s Day MOM-entous!

Making Mother's Day MOM-entous! With Mother’s Day next weekend, we’re sure you have your promotion lined up and ready. Here are a few additional ideas to ramp it up even more in-store if you’re looking for some extra inspiration! Create a case for Mother’s Day gifts. Include several price points and ideas inside for all budgets. Call...

For Better Or Worse

Seems like every retailer wants the same things consistently and, no doubt, they’re great things and smart things to strive for. Better bridal business. Repeat customers. Higher average sales. More traffic. But when it comes to putting those wants into tangibles, sometimes the obstacles to success begin at the store level.   1. Better Bridal Business. Every weekend...

Are You Trending?

If my husband or daughters had to choose a t-shirt for me, I have a feeling Born to Shop might just be the one to get picked. Unlike a lot of my friends, co-workers, and acquaintances, the only shopping that really gets on my nerves involves a grocery cart. Perhaps it’s because my mom took us...

Knowledge Is Power

One of my favorite quotes, a Russian proverb, is engraved on the side of our downtown, Toledo library. “There is no shame in not knowing, only in refusing to learn.” It resonates for me for several reasons. There are those who thirst for knowledge. For them, there are no limits to what they want to learn....

Taking Care Of Business

When I’m not tackling client projects and responsibilities at Fruchtman Marketing, I spend some of my free time at a local gym teaching a few fitness classes. Recently, there were some complaints from members that I overheard, regarding some extra fees for a specialized class the gym was going to offer this summer. They felt it...

Your Customers Want To Be Co-Creators

As marketing experts in fine jewelry, we’ve noticed several key points time and again when talking to clients, and while doing research. Below are items to take note of, digest, and consider for the future welfare of your business. 1.Your customers are chameleons. As noted by research firm Ernst & Young, today’s consumers are very difficult to pin...

May You Never Be Lucky

Everyone has their quirks, right? Everyone who knows me well knows I suffer serious aversion to certain things. Like chalk. Unglazed terra cotta pots. A certain coated paper stock that feels like suede (I cannot touch it!) And a certain short word used to describe a perfect, decadent cake, starting with the word m and ending...

Name Dropping

For many, many years, jewelers have bought into the philosophy of supporting bridal brands. They invested LOTS of buy-in dollars in carrying these brands. They heavily promoted the brands by tagging the designer line’s television spots. They used the brand's provided radio scripts, hosted the designer brand's trunk shows, and tagged the brand’s national print ad...

Making a Connection With The Over-Connected

“Today we’re more connected than ever. More pics, more clicks, more chats and snaps, likes, texts, PMs and DMs. But the more we talk, the less words mean. We’re treading water in a sea of connections looking for something more. We’re searching for someone. Grasping for genuine something that embraces sincerity in the face of cynicism. It’s not about needing...

Winning The Inbox Battle

There’s no denying that email is still a very viable part of a company’s marketing plan. Great emails are short, purposeful, visual and at a glance, deliver a message to your subscribed recipients. But a good subject line can mean the difference between an email that gets opened and checked out and one that gets deleted...