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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
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Angie Articles Tag

Embark On A Journey With Your Smartphone

We’ve read again and again how mobile usage is changing the way we market to consumers. We all know how much we have come to truly rely on our phones to be our pocket computers — and not really our phones so much. When you think about it, calling these devices smartphones is not really accurate...

Working with jewelry marketing specialists

Gut Check: Are You Ready To Work With An Ad Agency?

You’re an independent retail jewelry storeowner doing it all, including your own jewelry marketing. You’re overwhelmed and aren’t able to spend the time you need on your sales floor. Not to mention, you’re not really sure what you’re doing — or if the results you’re seeing — are good, bad or otherwise. You’ve started researching agencies...

Making Your 2016 Business Goals a Reality

Happy 2016! With a new year comes new goals or, perhaps, the resolution to make last year’s goals THIS year’s reality. Finally. You’re ready. Right? The problem with most resolutions is the fact that in order for them to become a happy reality, a new habit must be formed, and according to a study by Health...

Sleigh Bells Ring. Are You Listening?

As the song goes, “It’s the most wonderful time of the year.” For many people, possibly you included, it’s also the most stressful time of the year. Make your in-store holiday experience for your customers as relaxing and festive as it can be by engaging all their senses. Sight: Everyone likes some holiday cheer. Have fun determining...

It’s Already the Holiday Season

Guess what? Just because you may be one of those last-minute holiday shoppers, either convinced that the best deals are out there December 24th, or on a mission because you procrastinated all month, it does not mean the rest of the world thinks or acts like you. The truth of the matter is that more than...

Not Such a Clear Process

Last week, De Beers released a reprint of a very recent article entitled "Dirty Diamonds," which was featured in the August 27 issue of "Time." The article highlighted the conflict and misery still found in the diamond mines of the Congo and pointed out the pitfalls of the Kimberley Process. As I'm sure all of you know, the Kimberley Process,...

Why Reviews are Great for your Business

So you’ve determined where you’re going on vacation. You can’t wait to have that fruity drink in your hand. And now you’re ready to book your accommodations. Chances are, you’re going to do your due diligence and check out what others are saying about the resorts you’re considering before you make your decision. There’s no doubt online...

Are Loyal Customers a Thing of the Past?

You’re working hard to connect with both potential and current customers these days, be it via traditional radio or digital, outdoor or social endeavors, and you’re continuing to make sales. But it’s no longer easy to have a repeat customer at “hello.” Today’s consumers expect much more from their shopping experience in order to make a...

The biggest lie in advertising…

...traditional media is dead. In mid-April of this year, we were honored to present at the Chicago INSTORE Smart Show. We were asked to speak on traditional media, and we could not have been happier to do so because we had a point we wanted to make. You see, everywhere you turn, there are articles or studies...

Weighing the Costs

You have an inventory-reduction sale coming up. Then there’s Mother’s Day, and oh yeah, you’d like to do a smaller promotion for grads and dads, too. Then later in the year, you have a bridal event planned; and before you know it, the holidays will be here AGAIN. So much to think about and so much...