Marketing Ideas Part 4: Tips to Help You Get Ready for Reopening | Read Now!
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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Angie Articles Tag

Are Loyal Customers a Thing of the Past?

You’re working hard to connect with both potential and current customers these days, be it via traditional radio or digital, outdoor or social endeavors, and you’re continuing to make sales. But it’s no longer easy to have a repeat customer at “hello.” Today’s consumers expect much more from their shopping experience in order to make a...

The biggest lie in advertising…

...traditional media is dead. In mid-April of this year, we were honored to present at the Chicago INSTORE Smart Show. We were asked to speak on traditional media, and we could not have been happier to do so because we had a point we wanted to make. You see, everywhere you turn, there are articles or studies...

Weighing the Costs

You have an inventory-reduction sale coming up. Then there’s Mother’s Day, and oh yeah, you’d like to do a smaller promotion for grads and dads, too. Then later in the year, you have a bridal event planned; and before you know it, the holidays will be here AGAIN. So much to think about and so much...