It’s here. Whether you feel “in the spirit” yet or not, the holidays are in full swing, at least in the advertising and retail world. Now that the election is over, consumers are bombarded with Black Friday deals, from store displays to witty TV ads. I adore shopping, but I’ve never been a big Black Friday shopper....
At this point, your Black Friday plans should be in place and your advertising airing. If you found yourself skipping Black Friday this year because you were unsure of what exactly to do, here is some information to keep in mind for next year. The Offer: Not sure of what offer to use? At the end of...
Working in marketing, I can understand that desire to get the jump on the competition, but to what extent is that okay? Over the past few years, we have really started to witness “Black Friday” becoming “Black Thursday” and ultimately taking over Thanksgiving. People are supposed to be home with their families on this day, giving...