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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Branding Tag

Bigger Isn’t Always Better

Branding. Pause for a few seconds. What was the first thing that came to mind when you read the word? Perhaps it was strategy, color, identity, or imagery. Or you may have thought more along the lines of positioning, typography, or tagline. There’s no right or wrong answer. Whatever it may be, you can see there are...

Co-op vs. Store Branding

It’s that time of year again. Co-op advertising for 2015 is due to be submitted for reimbursement. In the midst of that paperwork, you need to find out from your vendors what your co-op allowance is for this year and make a plan on how best to utilize it. A lot of vendors have made changes...

Facebook: You’re Doing It Wrong.

As the social media landscape continues to shake itself out, it also continues to evolve. Regardless of what you may hear, Facebook is still the most effective social tool for independent jewelers. Other top players, such as Pinterest and Instagram, are simply not as effective in brand building and driving sales. Sure, there are exceptions to...

Branding Beyond The Door

Were you ever so excited to go to a restaurant or store you’ve heard so much about, only to find yourself disappointed? Often, I find myself walking into stores - whether it’s a retail store, movie theatre or restaurant - and not having a great experience. I want the experience I see on the commercials or hear...