by Ellen Fruchtman, CEO Be all you can be. Remember that famous campaign and tagline? It was created in 2001 for the US Army and was resurrected in 2023. Sometimes a great campaign is just a great campaign. According to Secretary of the Army Christine Wormuth, it was created to “communicate to a new generation of Americans to...
by Angie Ash, EVP Let’s face it, time flies. 10 years ago, retail jewelers didn’t have the technology that’s at their fingertips now. There was no Clientbook or Podium in the market yet. Websites weren’t as user-friendly as they are today, and photography options were limited to certain lightboxes; never mind how long it took to clean...
#Flabbergasted. That was me when a client recently inquired about a door counter. They were looking for some recommendations on brands and types to check out. Out of curiosity, I decided to ask a few clients what traffic counter systems they use, since we regularly recommend them to our clients. Some of the answers? "We don’t use...
When I’m not tackling client projects and responsibilities at Fruchtman Marketing, I spend some of my free time at a local gym teaching a few fitness classes. Recently, there were some complaints from members that I overheard, regarding some extra fees for a specialized class the gym was going to offer this summer. They felt it...