by Charles Pobee-Mensah, Director of Digital Marketing Pouring money into ads can be nerve-racking. It's hard to know which platforms will give you the biggest boost and whether they're working. But what if you could multiply the effect of your ads? Well, with your website, you can. Here's How It Works When you run ads, people hear about you....
by Charles Pobee-Mensah, Director of Digital Marketing Slice one French baguette in half and butter both sidesAdd a little salt and pepper. Put into the oven on broil and toast until golden brown (typically 2-5) minutes, depending on the oven.Chop several tomatoes along with fresh basil. Place tomatoes into a bowl, salt tomatoes and let it start...
by Charles Pobee-Mensah, Director of Digital Marketing The real danger in jewelry marketing is not understanding the strategy. If you understand how your marketing is working for you, it’s much easier to make good decisions. To strengthen your understanding of the foundation of an online marketing strategy, let’s dive into how it works. Here are the parts...
by Charles Pobee-Mensah, Director of Digital Marketing A jeweler who takes digital marketing seriously has probably run Facebook ads. They’ve probably run search ads on Google and possibly Bing. They may have tried display ads or dipped their toes into geofencing or YouTube ads. And when it comes to audio, they may have even tried running ads...
by Charles Pobee-Mensah, Director of Digital Marketing Online wishlists are a modern-day miracle for holiday shoppers. And for retailers, what’s not to love? Customers spending time creating a list of things to buy from you. It’s magic. But a wishlist on a jewelry store website is especially powerful. Let’s talk about why, and how you can promote...
by Charles Pobee-Mensah, Director of Digital Marketing Every jeweler goes through a phase when they’re obsessed with Google. It dawns on them that everyone uses Google for everything. But they have to dig to find their own site after trying a search. A blog isn’t just a way to address this. It’s a certified marketing machine. Blogs Give...
by Charles Pobee-Mensah, Director of Digital Marketing August is one of the hottest months of the year. Why not cool down in style with a cherry lemonade? Don’t get stuck in the trap of thinking that you can only make fresh lemonade when there’s a party. A bag of lemons will last you 3-4 weeks in the...
by Charles Pobee-Mensah, Director of Digital Marketing How do you know if your marketing is working? It’s not always straightforward. The internet has made it easy to figure out where online sales come from, but jewelers still find that their customers want to buy in-store. Enter call tracking. Website call tracking can tell you how the people calling your...
by Charles Pobee-Mensah, Director of Digital Marketing Every time you make a sale, you have a new opportunity. This is the moment the customer loves you the most. The moment they were willing to part with their hard-earned money because of the value that you offered them. I wish this moment could last forever. Though it can’t,...
by Charles Pobee-Mensah, Director of Digital Marketing "Amazon has retailers everywhere scared." That’s the first line in a recent YouTube video by CNBC. In it, they talk about the fall of retail giants like Circuit City and Toys R Us. Five years ago, if someone had said that Best Buy was closing its doors because of online...