by Charles Pobee-Mensah, Director of Digital Marketing In a previous article, we discussed 5 Free Tools From Google To Further Your Marketing. Google Analytics is quite possibly the most important tools in that list. Last time, we briefly talked about the new Analytics Intelligence feature that helps you get answers about your website just by typing questions...
by Charles Pobee-Mensah, Director of Digital Marketing Marketing your jewelry business online may work differently from what you imagine. Here are three important, yet commonly misunderstood facts you need to know: 1. Online Isn’t All That Different from Traditional You may hear a lot about tracking, conversion rates, and “big data” when it comes to online marketing. The impression...
by Charles Pobee-Mensah, Director of Digital Marketing Have you ever gone to a website that impressed you at first glance? Big pretty pictures. Fancy features. Looks expensive. Then, you start scrolling and clicking around and realized that you hate it. You can’t find what you’re looking for. It’s hard to learn about the company. You’re not even...
by Charles Pobee-Mensah, Director of Digital Marketing In a high tech world, marketing software can be expensive and confusing to use. As a busy jewelry retailer, you may elect not to even bother. Of course, without staying up on things, you run the risk of falling behind during a generation of quick change. Fortunately, Google has your back. Here...
by Charles Pobee-Mensah, Director of Digital Marketing On January 11, Facebook CEO, Mark Zuckerberg said: “I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.” In order to achieve this goal, here are some changes that Facebook is planning and expecting to take...
by Charles Pobee-Mensah, Director of Digital Marketing Every time you make a sale, you have a new opportunity. This is the moment the customer loves you the most. The moment they were willing to part with their hard earned money because of the value that you offered them. I wish this moment could last forever. Though it...
Augmented reality has the potential to change the jewelry industry forever. The last tech boom shifted most of the retail industry toward selling online. Local jewelers, however, weren’t affected in quite the same way. By and large, customers still want to see jewelry before they buy it. But, all of that could change if the tech...
1999 is forever ago in internet years. But, I need you to take a trip with me back to that time to rediscover something that far too many businesses have forgotten. 1999 is when the book, Permission Marketing, came out. Back then, Seth Godin popularized the idea of using the internet for good. He opined about how...
As a professional in the jewelry industry, you know a lot. Sure, you know fine jewelry, but you also know more. You may have had to master financing, marketing, customer service. Then, the internet came along. And after that, smartphones followed, just to name a few. The world changed dramatically and some people simply decided to hire...