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Charles Articles Tag

Could Google Be Making A Virtual Window Into Your Store?

by Charles Pobee-Mensah, Director of Digital Marketing As tech companies busily move forward with figuring out how to create the next generation of technology, we slowly start to get a glimpse of how things might change for the world of retail jewelry. During a recent conference, Google gave us a little preview of something that could change...

Is Apple Hurting Your Facebook Advertising?

by Charles Pobee-Mensah, Director of Digital Marketing Mom and Dad are fighting. And we're all caught in the middle. In this case, Mom and Dad are two tech giants, Apple and Facebook. And at this point, we're still not sure if the collateral damage will be like Hong Kong after the Godzilla vs. Kong battle. Let's take a...

New Tab Groups In Google Chrome Make Browsing Easier

by Charles Pobee-Mensah, Director of Digital Marketing Ever feel lost in all the tabs you have open? Google Chrome recently added a better way to keep your browser tabs organized. You can now create "tab groups".  These neat little things can be named, color-coordinated, and minimized. So instead of seeing dozens of tabs with their names cut off,...

Don’t Get Distracted by the Trees On Your Website

by Charles Pobee-Mensah, Director of Digital Marketing Your online presence is a vast exotic ecosystem teaming with jubilance and life. It is your honorable duty to stand at the helm of this majestic beauty and guide it to ever-increasing greatness. That is if you're not busy spending six hours trying to fix a typo on a blog...

People Are Searching for Lab-Grown Diamonds Now More Than Ever

by Charles Pobee-Mensah, Director of Digital Marketing At Fruchtman Marketing, we've been keeping an eye on the evolving situation with lab-grown diamonds for a while now. Because of the differences and similarities between lab-grown and natural diamonds, not all retailers, or even customers, have the same view of the product. But one thing that seems undeniable is...

Website Spam and How to Get Rid of It

by Charles Pobee-Mensah, Director of Digital Marketing From time to time, our clients find themselves up to their ears in website spam. This usually takes the form of tens, dozens, or even hundreds of emails related to Russia, porn, Viagra, you name it. Website spam can sometimes be tricky to get rid of. But thankfully, there are...

The Return of Desktop During COVID

by Charles Pobee-Mensah, Director of Digital Marketing For a long time now, mobile website visits have been higher than desktop visits for most websites. This meant more traffic to your website since people can browse the web while waiting for a doctor's appointment and what not. But it also meant shorter website visits. Those same people had...

computer screen showing charts and graphs

Two Ways To Better Understand Your Website Visitors

by Charles Pobee-Mensah, Director of Digital Marketing Since the start of the pandemic, the landscape has changed for local jewelry stores. Suddenly every jeweler's website has become much more important for business. But sometimes it's hard to know how your website is faring. So today, we're going to talk about two ways to better understand your website...