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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
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suits@fruchtman.com
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Charles Articles Tag

Multiply Your Ad Effect with Your Website

by Charles Pobee-Mensah, Director of Digital Marketing Pouring money into ads can be nerve-racking. It's hard to know which platforms will give you the biggest boost and whether they're working. But what if you could multiply the effect of your ads? Well, with your website, you can. Here's How It Works When you run ads, people hear about you....

bruschetta on wooden table

Homemade Bruschetta

by Charles Pobee-Mensah, Director of Digital Marketing Slice one French baguette in half and butter both sidesAdd a little salt and pepper. Put into the oven on broil and toast until golden brown (typically 2-5) minutes, depending on the oven.Chop several tomatoes along with fresh basil. Place tomatoes into a bowl, salt tomatoes and let it start...

Three Legs of The Online Marketing Stool

by Charles Pobee-Mensah, Director of Digital Marketing The real danger in jewelry marketing is not understanding the strategy. If you understand how your marketing is working for you, it’s much easier to make good decisions. To strengthen your understanding of the foundation of an online marketing strategy, let’s dive into how it works. Here are the parts...

Wish list concept, pen on white paper note pad with handwritten headline as Wish List and numbers listed on wood table in soft tone, things wanted

Sell More This Holiday Season with Your Website Wishlist

by Charles Pobee-Mensah, Director of Digital Marketing Online wishlists are a modern-day miracle for holiday shoppers. And for retailers, what’s not to love? Customers spending time creating a list of things to buy from you. It’s magic. But a wishlist on a jewelry store website is especially powerful. Let’s talk about why, and how you can promote...

Woman with laptop

Create a Marketing Machine with a Blog

by Charles Pobee-Mensah, Director of Digital Marketing Every jeweler goes through a phase when they’re obsessed with Google. It dawns on them that everyone uses Google for everything. But they have to dig to find their own site after trying a search. A blog isn’t just a way to address this. It’s a certified marketing machine. Blogs Give...

Cherry Lemonade with straw on wooden table

Fresh Squeezed Cherry Lemonade for One

by Charles Pobee-Mensah, Director of Digital Marketing August is one of the hottest months of the year. Why not cool down in style with a cherry lemonade? Don’t get stuck in the trap of thinking that you can only make fresh lemonade when there’s a party. A bag of lemons will last you 3-4 weeks in the...