By Shane O’Neill, Vice President We’ve been dealing with zombie jewelers for years now, but the new COVID outbreak has escalated the infection. It’s more important for retailers to test themselves and make sure they aren’t turning into a…ZOMBIE JEWELER. A New Infection, a New Dawn “Where did he go?” It was a question I was often asked about...
By Hayley Lardinais, Account Coordinator Attributes assigned to each generation are never fact and are always open to interpretation. As with most things, there are always going to be outliers. However, when it comes to consumer behavior, the year someone was born has been shown to determine, or at least play a role in, their buying habits...
by Ashley Bowen, Account Coordinator As you look to reopen your store and capitalize on sales, especially for Mother’s Day and anniversaries, consider offering your best customers a little something to show you care at no charge. There are numerous options to consider, both big and small, such as flowers, wine, or simply a nice handwritten card....
by Ellen Fruchtman, President If your store is closed and you don't have the ability to ship products, Lavish has a way for you to stay connected with your customers by helping them connect with mom. Their jewelry cleaning kit is available for Mother’s Day with easy private label opportunities. To get details for your store, sign...
By Angie Ash, Executive Vice President While companies and their employees adapt to the new reality of working from home, online businesses specializing in clienteling are doing their best to provide helpful tools so you can stay in touch. Bonjoro launched a free Google Chrome extension so anyone can include videos anywhere – this applies to all...
By Ashley Bowen, Account Coordinator We are thrilled to welcome Saxon's Diamond Centers back to our roster of clients. Our team will be working with Saxon’s in a full-service capacity and advising on digital, creative and event initiatives, among other things. They have two stores, located in Bel Air and Aberdeen, Maryland. We’re excited to get started! ...
by Lori Mitchell Dixon, Ph.D., Great Lakes Marketing Research So, online shopping is undoubtedly having an impact on your retail operations. Whether your customers are buying online or just educating themselves, your customers have been “Amazoned.” In a recent survey of 1,000 adults, it was found that the vast majority researched online or read product reviews before they even went into...
by Shane O’Neill, Vice President In case you haven’t noticed, brick and mortar retail is, well, challenging right now. The list of stalwart retail stores closing their doors is growing, including Macy’s and JC Penney. Shopping malls are becoming so 2010 and people would rather Netflix and chill than head out and go shopping. Now, we can...
By Ellen Fruchtman, President We’re excited to announce that Genesis Diamonds has hired us to upgrade the look of their upcoming promotions for the year. We’ll be putting our mad design skills to work to support their four locations with signage, digital banner ads, website graphics, and email blast and landing page creative! ...
by Ashley Bowen, Account Coordinator Fruchtman Marketing was recently hired by Kurated Kollections of Atlanta, Georgia to perform Facebook Advertising and SECM (Search Engine Content Management). Kurated Kollections offers well made, fine fashion jewelry for women, men, and children at an affordable price point. The company is run by a husband and wife duo and operates solely...