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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Consumer Behavior Tag

Kendra Scott Unveils Lab-Grown Engagement Ring Collection

National Jeweler Austin, Texas—Kendra Scott is introducing its first engagement ring collection, just a month after branching out into watches. The 11-piece collection includes engagement rings and bands in 14-karat gold, all set with lab-grown diamonds ranging in size from 0.5 to 2 carats, F color and VS2 clarity. A recent Fruchtman Marketing report noted that as the cost of living...

5 Predictions for Jewelry Retail in the Second Half of 2022

New York—Jewelry retailers have seen spectacular sales growth the past two years, but there’s mounting evidence that a slowdown is on the way. In its latest “State of Jewelry Retail” report, Fruchtman Marketing outlines its expectations for the second half of the year. “With all the turmoil in the news, including rising interest rates, inflation and the state of the...

What Are You Searching For?

What Are You Searching For? At Fruchtman Marketing, we love data, especially when we are able to examine stats and consumer behavior. Below are some facts that quench our thirst to know more about both, courtesy of HubSpot. Local SEO 72% of consumers who did a local search visited a store within five miles. (WordStream, 2016) 30%...