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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Covid-19 Tag

The Sunny Side

By Ellen Fruchtman, President There is no doubt this year has been a year of great and substantial challenges. And yet, there are many retailers who have weathered the storm. Overcoming the challenges took perseverance and business smarts, coupled with guts. From a marketing perspective, many of these successful retailers had a common thread: They did not...

animated couple getting engaged over dinner

COVID Bridal Boom?

by Shane O'Neill, Vice President It happened in a flash. COVID-19 hit the newswire, cases grew and, before we knew it, the country was on lockdown. People couldn’t leave the house, businesses were closed and people had to decide who they were going to shelter in place with. When abrupt events like these happen, such as the...

Keeping Your Website Up to Date During The Pandemic

by Charles Pobee-Mensah, Director of Digital Marketing Your website is probably more important now than it ever has been. People are spending more time online and less time visiting brick and mortar stores. But website visitors aren't coming for quite the same reasons as before. So let's talk about keeping your website up to date and making...

Spray It Then Say It

by Charles Pobee-Mensah, Director of Digital Marketing Many jewelers are working hard to start reopening their stores in some capacity. This might mean rearranging the store, creating new rules, and of course, spraying down surfaces. It's easy for your hard work to go unnoticed if you don't tell your customers about it. That's why we're happy to see...

Staying Positive

By Kristy Cartmell, Designer / Social Media Specialist If you begin an online search with “how to stay positive” Google will end that thought by auto-filling your search with the top result, “during the coronavirus.” It can definitely be hard to keep going during this time when there is no clear end. Even while some states look...