By Ellen Fruchtman, President An absolutely delicious (and healthier) twist on a classic. Creamy and savory with wonderful fresh herbs. You will never make it any other way! Get the recipe now. 8 eggs, hard-boiled1 green onion2 tbsp fresh dill (or basil), chopped 1/4 cup Greek yogurt, fat-free2 tbsp mayonnaise1 tbsp Dijon mustard1/2 tsp Kosher saltfresh ground pepper,...
By Ellen Fruchtman As I sit here on April 12 with the task of writing an article, it seems impossible for me to think of much else other than my friend, Kate Peterson. Perhaps everyone has had their say about this tragic loss. But, here I am. Today, it doesn’t seem quite right to pen something else...
By Ellen Fruchtman Just about every jewelry retail business is focused on selling new. New bridal. New fashion pieces. New watch styles. You reorder fast sellers (as you should). You look for new designers and something just a little different to add to your showcases. What you also try to do is follow some trends. Some are...
By Ellen Fruchtman, President Acquisition is the lifeblood of any retail business. To be honest, it’s probably the lifeblood of most businesses. The way we do this is through advertising, word-of-mouth, and the most important of all, referral. Today, acquisition through advertising may be the most difficult of all. Why? The proliferation of messaging is staggering. Just how...
By Ellen Fruchtman, President It's hard to believe the holidays are literally here. You’re making sure everything is in place to have a successful season. And while the days will hopefully be busy, it’s easy to forget some important fundamentals to ensure the success carries into 2023 and beyond. Here are a few: Staff Training and Incentives. Over...
By Ellen Fruchtman, President Hear me out. Whenever I speak to a new prospect (or even existing clients), I always ask what’s their point of differentiation. Let’s face it. Unless you are carrying a brand no one else has in your city and is specifically being sought out, you all carry much of the same. Don’t take...
By Ellen Fruchtman, President I know. We’re not talking about it. We’re in one. We’re not in one. I’m not sure what you believe, but I have yet to find a person who doesn’t feel the pinch. We can beat around the bush and hear any explanation, but the “R” word is looming and we need to...
With media spending already in excess of $2.1 billion, you might need to be prepared this fall. Ad Age Campaign Ad Scorecard just completed an analysis showing spending levels currently just over $2.1 billion prior to the November midterm elections. Yes, billion, with U.S. Senate races leading the charge. This includes spending in TV, radio, and tracked...
By Ellen Fruchtman This isn’t an article about creating an over-used promotion in July, but rather a notification to everyone who thinks July is way too early to be prepping for your holiday marketing plans. July you say? Yes, July. First and foremost, the summer isn’t a crazy busy time for fine jewelry. Your staff is not...
By Ellen Fruchtman How do I gain market share? How do I increase referrals? How do I increase sales? How do I become like (fill in the blank jeweler)? How many times have you asked one, if not all of these questions, at some point in your business life? When all you really need to do is look inward...