Marketing Ideas Part 4: Tips to Help You Get Ready for Reopening | Read Now!
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Ellen Articles Tag

Do They Or Don’t They?

“Do Millennials Really Hate Diamonds?” – Barron’s, October 17, 2016 “Millennials Aren’t Buying Diamonds, And Here’s Why” – The Blog, July 8, 2016 “Why Have Millennials Fallen Out of Love With Diamonds” – The Daily Beast, May 1, 2016 “Millennials Will Spend More On Engagement Rings Because They’re Marrying later” – Bustle, February 18, 2016 “Why Marrying Millennials Are Giving the...

Imagine the Unimaginable.

In 1999 one guy named Nick Swinmurn was walking around a mall looking for shoes. One store had the right size, but not the right color. Another store had the right style, but not the right size. The task of finding a simple pair of shoes was anything but simple. So, he went online. Again, he...

Does Your Business Need A Diet Plan?

The New Year is a new slate. It can actually be invigorating. It’s a time to look back and ascertain what went well, and quite frankly, not so well. Personally, I’m not about New Year’s resolutions. Mainly because I have never kept one. Mainly because they are all about losing weight. And, that can’t happen when...

Panic Room

Hollywood Reporter had an interesting story in September regarding the new “must have” in your personal mansion. Many of the ultra- affluent have built what appears to be a secondary luxury home equipped with secret panels, bookcases and mirrors. Some are well below the earth’s surface and many are equipped with home theatres along with cigar...

Lipstick On A Pig

Unless you've been hiding under a large piece of rough diamond, it's hard to escape the fact that sales are down in the luxury market. In fact, according to The Luxury Institute, luxury retail has reported a 20% drop in retail traffic. And, according to a new Unity Marketing Study on affluent shoppers. The study is...

Move Your Cheese!

Have you read the book Who Moved My Cheese by Spencer Johnson, M.D.? If you haven’t, it’s on my highly recommended reading list. If you have, it’s probably time to read it again. To give a quick synopsis (since the entire book will only take you a few hours to read cover to cover), it’s a...

Garbage in. Garbage out.

You can’t open a trade magazine, email or attend an industry conference without a multitude of messages coming your way about the importance of your web presence. The problem: no one understands the magnitude of work that’s needed to conduct business on the web. It’s no laughing matter. Pure and simple: your website is the online version...

Cause and Effect

If you just returned from JCK Las Vegas and had the privilege of attending the Jewelers for Children Facets of Hope dinner, congratulations! There’s a special feeling everyone receives from doing something good and supporting some very worthwhile charities. What’s more, doing good is often the key to doing well in business. To those businesses that understand...

Puttin’ On The Ritz

Nordstrom is a company that does it right. And yet, this king of all service retailers is laying off 400 people - 140 of which are from their tech staff. Imagine what the headline would read if it weren’t Nordstrom. Oh, it would be this. Despite the recent and sad news from one of my favorite retailers,...