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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
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suits@fruchtman.com
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Ellen Articles Tag

#metoo

#MeToo

By now you would have to be living under a rock if you weren’t aware of the Harvey Weinstein scandal and the famous hashtag which continues to gain traction. Hollywood has gotten the attention of what permeates several workplaces even to this day. It ran rampant, as many women will attest to (including me) when I...

Don’t Sell.

Got your attention? Who tells a retailer not to sell? We do. And, statistics are backing that recommendation up. Of course, don’t take that so literally. If someone walks in your door, of course, you want to sell them something. Better than that, you want them to walk out the door with a piece of jewelry...

They Like Me

It’s the thing every retailer needs to do. Somewhere along the line, you need to convince your prospective customer they should try your brand.  To do that, you have to understand the very basic principal of why people make a decision to buy from you versus anyone else. Beyond the price-shopper (and today you do need...

When the Going Gets Tough

One of the greatest commercials was released on June 27th from sports drink giant, Gatorade. It is not only a great commercial on many creative levels, it is also a metaphor for what’s going on today in our industry. The 60-second commercial features some of the greatest athletes from Michael Jordan to Peyton Manning. These illustrious...

The New Retail

Unless you’ve been hiding under a rock, it’s hard to imagine not recognizing business has changed. But, what has driven this change? Here’s the answer. There is no doubt we are seeing a shift in retail.  If you haven’t signed up for online newsletters like Retail Dive or Luxury Daily, I suggest you do. Not only because...

Do They Or Don’t They?

“Do Millennials Really Hate Diamonds?” – Barron’s, October 17, 2016 “Millennials Aren’t Buying Diamonds, And Here’s Why” – The Blog, July 8, 2016 “Why Have Millennials Fallen Out of Love With Diamonds” – The Daily Beast, May 1, 2016 “Millennials Will Spend More On Engagement Rings Because They’re Marrying later” – Bustle, February 18, 2016 “Why Marrying Millennials Are Giving the...

Imagine the Unimaginable.

In 1999 one guy named Nick Swinmurn was walking around a mall looking for shoes. One store had the right size, but not the right color. Another store had the right style, but not the right size. The task of finding a simple pair of shoes was anything but simple. So, he went online. Again, he...

Does Your Business Need A Diet Plan?

The New Year is a new slate. It can actually be invigorating. It’s a time to look back and ascertain what went well, and quite frankly, not so well. Personally, I’m not about New Year’s resolutions. Mainly because I have never kept one. Mainly because they are all about losing weight. And, that can’t happen when...