by Ellen Fruchtman, President It’s hard to imagine the holiday season is literally days away. And, according to the National Retail Federation, retail sales are expected to rise between 4.3% - 4.8%. So, good news all around. As much as you are laser-focused on the weeks in front of you, it’s time to think about 2019. Yes,...
By Ellen Fruchtman, President This Fig and Ricotta masterpiece is right out of the brand-new Ina Garten cookbook, Cook Like A Pro, just hitting the stands. We’d love to share it with you as a sneak peek. Or as Ina always says, “How easy is that?”. Get the recipe here. Ingredients: 10 tablespoons (1¼ sticks) unsalted butter, at room...
by Ellen Fruchtman, President In advertising and marketing, we’re on a constant trajectory - to find the most cost-efficient places our clients can communicate their message to people who have a propensity to buy fine jewelry. In the beginning days of my career, that was a relatively easy task. You took a road (or two) and you...
by Ellen Fruchtman, President This is not an article about digital. Stay with me. There are other things to talk about in the world of marketing. Because even digital can’t take the place of little things. The little things retailers forget to do. And the little things that count. Because the little things matter. And, today, more...
by Ellen Fruchtman, President According to womangettingmarried.com, November and December are by far the biggest months for engagement ring sales, representing approximately 22%. With men spending an average (according to the study) of 3.5 months searching for the right ring, your engagement ring customers are about to enter (if not already there) what we call the “bridal...
by Ellen Fruchtman, President Everyone wants to win the bridal game. But, like any game, you can’t be considered a contender unless you understand the rules. And, understanding the rules means it starts with understanding the buyer. And, that all leads back to one tactic you simply can’t overlook: research. Research on the Millennial market is plentiful online,...
by Ellen Fruchtman, President While so much has changed in the advertising world with the foray into digital, it’s important to note that some rules of advertising remain the differentiator of what makes one business successful versus another. Like it or not, advertising is still the great influencer and persuader. And, if it didn’t work, US companies...
by Ellen Fruchtman, President Isn’t it ironic? On May 24, an article appears in JCK, conducted by the Harris Poll and sponsored by the Diamond Producers Association (DPA), basically concluding that consumers have “doubts” about the realness of lab-grown diamonds. A second survey reported and conducted by MVI Marketing a few weeks prior found Millennials are “intrigued”...
by Ellen Fruchtman, President Almost 20 years ago, a book was published (September 1998), which had a profound impact on how I looked at business. The book, Who Moved My Cheese, became a topic in an article I wrote about the industry and its need to change a few years ago. At that time, there was no...
by Ellen Fruchtman, President In 2017, something happened in the advertising world many predicted. More money was spent on Digital advertising than on Television advertising. To be factual (and according to media buying firm IPG Mediabrands), $209 billion dollars were spent worldwide in Digital versus $178 billion in TV. The predictions are by 2020, digital ads will...