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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Ellen Articles Tag

Where Are You, Howard Beale?

You have to admit, there are many times life imitates art. Take the movie, Network (1976). Written by Paddy Chayefski, the film was considered "culturally, historically, or aesthetically significant" by the Library of Congress. If you haven't seen it (I'm assuming there are some younger people out there reading this), you really must. It is as...

Clear as day.

There are certain things I know clear as day: I'm not going to win the HGTV Dream Home Sweepstakes. We'll never know what the hell Tom Brady was thinking to get implicated in Deflategate. Your bridal customer is not afraid to buy online. To be clear, only 1 out of 10 bridal customers are currently buying online*. But, the primary...

Who Doesn’t Love A Good Story?

I love a good story - which is good, since I write for a living. The business world is an endless source of stories. A few of those are even appropriate for audiences of all ages. The best business stories connect with customers, and the very best ones connect with them enough to bring them through your...

By George I Think He’s Got It!

Repeat after me: The rain in Spain stays mainly on the plain. Repeat after me: My customers want to see pricing. It’s hard to say, correct? It’s even harder to do. I've written (and spoken) about this many times — too many to mention. Why? Because it's all about being transparent. And it's the fundamental reason why people shop you...

Is It Time to Change Your Logo?

It’s a new year. A fresh slate. There couldn’t be a better time to take a hard look at who you are as a company and who you want to be. And in marketing, who you want to be generally has something to do with who you want to see walking into your store. In other...

Take a Lesson from Lego

What if you invested a percentage of your budget to ongoing research? After all, as a retailer, being successful has everything to do with what your customer wants, not you. It has everything to do with really getting into the head of your target prospects and delivering an experience fitting their needs. What if we learned...