For One Diamantaire, The Future Looks Bright
by Ellen Fruchtman, President Hasenfeld-Stein, one of the industry's most respected Diamantaires, has hired Fruchtman Marketing to be their Agency of Record. The company who is well-known for their patented FireMark Princess® and FireMark Cushion® cut diamonds will be developing several initiatives including a new website and robust retailer marketing materials to further support their retail partners. Hasenfeld-Stein...