Attending Centurion 2021? Chat with the Jewelry Marketing Experts. | Schedule Your Appointment!
logo
Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
Follow us

Facebook Tag

Enjoy This Hidden Facebook Gem!

If I’m being completely honest, I don’t think I could care less about basketball, or this “Madness” thing that everyone seems to enjoy. What I do love however, are simple, flashy, mind-numbing mobile games that I can play when I need to take a quick mental break. If you’re at all like me, pull out your...

Facebook Messenger – Becoming a Beast of Its Own

Everyone thinks of Facebook as the social media gorilla, and rightfully so, but few people recognize that coming in not far behind Facebook is Facebook Messenger. In fact, many haven’t even realized yet that Messenger is an entity separate from Facebook (Facebook and Facebook Messenger separated in 2014). The user count for Facebook Messenger has grown...

Facebook: You’re Doing It Wrong.

As the social media landscape continues to shake itself out, it also continues to evolve. Regardless of what you may hear, Facebook is still the most effective social tool for independent jewelers. Other top players, such as Pinterest and Instagram, are simply not as effective in brand building and driving sales. Sure, there are exceptions to...

Time For A Change

Have you thought about changing your company’s logo? What would make a company want to do such a thing – change the icon customers have grown to recognize and associate with your business? A lot goes into changing a logo – the thought process behind it, the many questions the company must ask itself – the main...

The Big Three: Social Channels for a Focused Strategy

As an agency, it’s our job to outline recommendations to our clients that are both strategic and provide the best opportunities for their marketing dollars. Social media has always been an area that can be confusing to most retail jewelers. Do you dive into every social channel or just pick your favorites? Neither. When it comes...

Finding Your Place In The Newsfeed

We’re not quite half-way through the year but Facebook has made some major changes that left many concerned about their place on our newsfeeds. Earlier this year, they made a big step in legitimizing pages by removing irrelevant or “fake” likes from business pages. But that’s old news, and as many people noticed, legitimate content was almost...