by Ashley Bowen, Account Coordinator Facebook just made it easier to analyze the social media marketing of your competitors. The social media giant recently introduced a new feature which allows anyone to see the ads being run by a page, even if you don’t follow that page. If used effectively, this enhanced feature will allow businesses to...
by Kyna Steinfurth - Media Director Do you know what second screen advertising is? If not, it’s where consumers use a mobile device while watching television. It’s all everyone seems to be talking about. I get it, as approximately 87% of consumers use more than one device at a time. That number is huge! But…they’re failing to...
Take a look at your Facebook feed. High chances there is a video playing automatically with every scroll. That’s because we live in an age of mobile video domination. In a recent article by Michael Humphrey in Forbes titled, “What You Need To Know About Social Video Marketing In 2017”, the CEO Brad Jefferson of Animoto...
Just as you’re counting down the last month and a half of 2016, ready to ring in a new year, Facebook is trying to kill you off. A brief glitch hit Facebook this past Friday, marking thousands of the social media giant’s users as deceased. People logged in to find that they had been “memorialized”; their accounts...
Clickbait titles work. And they’re really, really annoying. It doesn’t matter how many you’ve seen, the allure of finding out what’s behind “10 Secrets Company X Doesn’t Want You To Know!” and “This One Weird Trick Will Change Your LIFE!” is simply too strong. But Facebook is starting to fight back. Anyone who follows Facebook’s development from...
If you have a global brand, sell online, or just live in the right area, you know that sometimes a language barrier is the only thing standing between you and the sale. Well, Facebook has stepped up to try and open the doors for you to communicate with every possible customer that might be interested in...
The Facebook 20% Text Rule sounds simple on the surface: if you want to push your Facebook or Instagram content with advertising, the image can’t have more than 20% of the space featuring text. The idea was to increase the quality of the platform by reducing the number of ads that appear to be low-quality or...
If I’m being completely honest, I don’t think I could care less about basketball, or this “Madness” thing that everyone seems to enjoy. What I do love however, are simple, flashy, mind-numbing mobile games that I can play when I need to take a quick mental break. If you’re at all like me, pull out your...
Everyone thinks of Facebook as the social media gorilla, and rightfully so, but few people recognize that coming in not far behind Facebook is Facebook Messenger. In fact, many haven’t even realized yet that Messenger is an entity separate from Facebook (Facebook and Facebook Messenger separated in 2014). The user count for Facebook Messenger has grown...
Facebook has always taken a unique approach to building its products. One of the company's primary mottos until recently was "move fast and break things," suggesting that it was more important to get products public quickly and see what happened in the market, even if some bugs shipped out with them. The company has retreated from...