by Charles Pobee-Mensah, Director of Digital Marketing Since the start of the pandemic, the landscape has changed for local jewelry stores. Suddenly every jeweler's website has become much more important for business. But sometimes it's hard to know how your website is faring. So today, we're going to talk about two ways to better understand your website...
by Charles Pobee-Mensah, Director of Digital Marketing Advertising on Google is so complicated that they offer a certification for it. Yes. A certification to buy ads. Why, you ask? Because if you don’t know what you’re doing, you’re probably wasting money. And will Google let people who don’t know what they’re doing buy ads? Yes. Yes, they will....
by Charles Pobee-Mensah, Director of Digital Marketing Google made waves last month by debuting Duplex. Google describes Duplex as "a new technology for conducting natural conversations to carry out ‘real world’ tasks over the phone." This means that soon robots could be calling your store to schedule appointments. Duplex sparked controversy when people realized that it works so well...
by Angie Ash, Executive Vice President Thank you, Google! You continually provide tools that make accessibility and productivity so much better and easier. Case in point: Google Drive, Google's free online storage service, which you can access on your desktop, but also on your phone! It allows users up to 15 GB of free storage in the cloud...
by Charles Pobee-Mensah, Director of Digital Marketing In a high tech world, marketing software can be expensive and confusing to use. As a busy jewelry retailer, you may elect not to even bother. Of course, without staying up on things, you run the risk of falling behind during a generation of quick change. Fortunately, Google has your back. Here...
by Charles Pobee-Mensah, Director of Digital Marketing If people are able to visit your website with HTTP at the beginning instead of HTTPS, trouble is coming for you in June. Last month, Google announced that they will be labeling all HTTP sites as “insecure” in their Chrome browser. If that’s you, consider the following: Chrome is the most...
Imagine for a moment that there is a potential customer out there, eager to shop and purchase the products they most desire. Now imagine that customer stepping foot into a retail store so labyrinthine and full of obstacles that just seeing it from the front door would make them turn and walk away. Perhaps the front...
When looking at it from a marketing standpoint, the digital world’s ability to capture important information about who you are as a person makes it so much easier to target you with the right ads and the right message. It should be a mutually beneficial relationship. Marketers can hyper-focus on the right audience, and that same...
Remember Google Glass? After that prototype came and went without much fanfare, Google is working on its next big idea: skip the glass, and implant the computer right into your eye. Google has recently patented this new technology, which would take their current work from Google Glass and smart contact lenses and turn them into what...
Just when you think you have your AdWords campaigns performing nicely, Google switches up the program. In case you were not aware, Google is no longer placing paid search ads on the right side of desktop search results. Will this have a significant impact on future performance and will it require some re-thinking to your approach...