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Holiday Marketing Tag

A Special Thanksgiving Guest

Have you ever sent a text to the wrong number? When Grandma Wanda did, she ended making national news (and making a new friend.) Jamal Hinton, 17, of Phoenix found himself accidentally brought into a group text for planning Thanksgiving dinner. When he made an attempt to find out who was texting him, he was informed that...

Mother’s Day Is May 8th

With Mother’s Day coming up this weekend, it just wouldn’t be right not to write about such an important holiday, especially for jewelers – heck, for U.S. retailers as a whole. Mother’s Day, according to eMarketer, is the third largest retail holiday in the United States; it is said that over 80% of Americans celebrate Mother’s...

You Might Be SurPIEsed…

Thanksgiving is a time full of traditions and favorites, and of course, food. But let’s skip the main course and go straight to dessert. Bring on the pie! Pie is a Thanksgiving staple, but everyone has their one favorite flavor. Ever thought about how your favorite compares to the rest of the country? Well, Huffington Post...

Black Friday: What You Need To Know

At this point, your Black Friday plans should be in place and your advertising airing. If you found yourself skipping Black Friday this year because you were unsure of what exactly to do, here is some information to keep in mind for next year. The Offer: Not sure of what offer to use? At the end of...

Plans for Thanksgiving?

Working in marketing, I can understand that desire to get the jump on the competition, but to what extent is that okay? Over the past few years, we have really started to witness “Black Friday” becoming “Black Thursday” and ultimately taking over Thanksgiving. People are supposed to be home with their families on this day, giving...

New Year. New Look.

As the new year approaches, it might be time to take a fresh approach. Could be your marketing. Could be some inventory changes. But the first thing anyone sees when they come to your door (and in your door) is the look of your store. If your business needs some freshening up, there's nothing quite like...

Sleigh Bells Ring. Are You Listening?

As the song goes, “It’s the most wonderful time of the year.” For many people, possibly you included, it’s also the most stressful time of the year. Make your in-store holiday experience for your customers as relaxing and festive as it can be by engaging all their senses. Sight: Everyone likes some holiday cheer. Have fun determining...

What Will You Stand For In 2016?

2016 – believe it or not, a new year is on the horizon. Before you know it the Thanksgiving turkey will be devoured, the Christmas tree will be down, Auld Lang Syne will have been sung and we will be wondering where 2015 went. For many, the New Year signifies a time to make a change, a...

The Buzz

Forget the macaroni picture. Corinne Jewelers, The Diamond Source, has something a little extra special for one grade-school designer. Recently, the jeweler announced a Junior Jeweler Competition at North Dover Elementary School in Toms River, New Jersey. Open to fourth graders at the school, the competition encouraged students to draw a piece of jewelry they would like...