The New Year is a new slate. It can actually be invigorating. It’s a time to look back and ascertain what went well, and quite frankly, not so well. Personally, I’m not about New Year’s resolutions. Mainly because I have never kept one. Mainly because they are all about losing weight. And, that can’t happen when...
It’s here. Whether you feel “in the spirit” yet or not, the holidays are in full swing, at least in the advertising and retail world. Now that the election is over, consumers are bombarded with Black Friday deals, from store displays to witty TV ads. I adore shopping, but I’ve never been a big Black Friday shopper....
Have you ever sent a text to the wrong number? When Grandma Wanda did, she ended making national news (and making a new friend.) Jamal Hinton, 17, of Phoenix found himself accidentally brought into a group text for planning Thanksgiving dinner. When he made an attempt to find out who was texting him, he was informed that...
With Mother’s Day coming up this weekend, it just wouldn’t be right not to write about such an important holiday, especially for jewelers – heck, for U.S. retailers as a whole. Mother’s Day, according to eMarketer, is the third largest retail holiday in the United States; it is said that over 80% of Americans celebrate Mother’s...
Thanksgiving is a time full of traditions and favorites, and of course, food. But let’s skip the main course and go straight to dessert. Bring on the pie! Pie is a Thanksgiving staple, but everyone has their one favorite flavor. Ever thought about how your favorite compares to the rest of the country? Well, Huffington Post...
At this point, your Black Friday plans should be in place and your advertising airing. If you found yourself skipping Black Friday this year because you were unsure of what exactly to do, here is some information to keep in mind for next year. The Offer: Not sure of what offer to use? At the end of...
Working in marketing, I can understand that desire to get the jump on the competition, but to what extent is that okay? Over the past few years, we have really started to witness “Black Friday” becoming “Black Thursday” and ultimately taking over Thanksgiving. People are supposed to be home with their families on this day, giving...
As the new year approaches, it might be time to take a fresh approach. Could be your marketing. Could be some inventory changes. But the first thing anyone sees when they come to your door (and in your door) is the look of your store. If your business needs some freshening up, there's nothing quite like...
As the song goes, “It’s the most wonderful time of the year.” For many people, possibly you included, it’s also the most stressful time of the year. Make your in-store holiday experience for your customers as relaxing and festive as it can be by engaging all their senses. Sight: Everyone likes some holiday cheer. Have fun determining...
2016 – believe it or not, a new year is on the horizon. Before you know it the Thanksgiving turkey will be devoured, the Christmas tree will be down, Auld Lang Syne will have been sung and we will be wondering where 2015 went. For many, the New Year signifies a time to make a change, a...