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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Jewelry Business Tag

For Better Or Worse

Seems like every retailer wants the same things consistently and, no doubt, they’re great things and smart things to strive for. Better bridal business. Repeat customers. Higher average sales. More traffic. But when it comes to putting those wants into tangibles, sometimes the obstacles to success begin at the store level.   1. Better Bridal Business. Every weekend...

Houston, We’ve Got A Problem.

If you are one (of the many) upscale, fine jewelry retailers who did not see their sales go through the roof this holiday season, or if you are one (of the many) upscale, fine jewelry retailers who saw a reduction in their average sale, or if you are one (of the many) upscale, fine jewelry retailers...