by Angie Ash, EVP Yes, you, meaning even though we’re not quite halfway into September, your store needs to be thinking about the holidays NOW. To save you from overwhelm, I made a list and you can check it twice. It’s a 5-Step Plan you can incorporate into your next staff meeting. You have those, right? RIGHT??! Step...
Kate Maller Jewelry, with two locations in Denver and Aspen, CO, has hired Fruchtman Marketing as their full-service marketing agency for their retail operations. As a designer, her exceptional jewelry is handmade in a sustainable manner in her Denver studio. Her retail stores also feature other emerging designers. The Kate Maller Denver location opened in 2019...
2023? Yep, it’s that time of the year. Time to start developing your strategic plan to take your business to the next level in the new year. Within the next few weeks, Fruchtman will begin planning for 2023. New objectives, exciting opportunities, and fresh ideas. Developing a strategy for your business is key to meeting your objectives...
by Angie Ash, EVP Well, here we are with another JCK show under our belts. After going to this show for years and years, can I get an amen that there’s no place like home once the whirlwind of Vegas comes to its final stop? Dorothy definitely got that right. Every year, as exhibitors, we approach the JCK...
National Jeweler Austin, Texas—Kendra Scott is introducing its first engagement ring collection, just a month after branching out into watches. The 11-piece collection includes engagement rings and bands in 14-karat gold, all set with lab-grown diamonds ranging in size from 0.5 to 2 carats, F color and VS2 clarity. A recent Fruchtman Marketing report noted that as the cost of living...
New York—Jewelry retailers have seen spectacular sales growth the past two years, but there’s mounting evidence that a slowdown is on the way. In its latest “State of Jewelry Retail” report, Fruchtman Marketing outlines its expectations for the second half of the year. “With all the turmoil in the news, including rising interest rates, inflation and the state of the...
Mother's Day is one of the busiest times of year for jewelers. Our very own Angie Ash sat down with Jimmy DeGroot to talk about the ins and outs of getting your store prepared for the business, whether that be marketing, inventory, events to bring in more people, and even how to train your staff for...
By Ellen Fruchtman, President Let’s take a trip. Not a real trip in the true sense of the word. It’s more of a journey. A customer’s journey. It’s a long and winding road. All you have to do is think about your own purchasing decisions. The journey you take when you are considering making a large purchase...
By Angie Ash, EVP It’s not hard to see the effects of inflation as we know it “at the moment” when we fill up our gas tanks and go to the grocery store. At $4.00+ at the low end for a gallon of gas and $11.00 a pound for quality smoked ham, for example, the proof is...
By Ellen Fruchtman, President I just completed a 3-day stint at the Centurion Jewelry Show. One of the first speakers was Milton Pedraza, CEO of the Luxury Institute who proceeded to talk about too many items to mention, but one brief subject matter became the impetus for this article: Fear. The fear of doing something different. The...