By Angie Ash, Executive Vice President We’re wrapping up our client planning calls and, as always, we’ve had some truly interesting conversations with our retail jewelers. This year, a lot of chatter was on the topic of lab-grown diamonds. Just a few years ago, LGDs were the new kids on the block at JCK at the Pure...
By Chelsea Schroeder, Account Coordinator As we head into 2022, you may be on the hunt to elevate your wardrobe game with a fresh new look. Sometimes, a little sparkle can go a long way, and all you need is the right piece of jewelry to create a whole new vibe! You can turn a basic outfit...
By Angie Ash, Executive Vice President The starting gun to the holiday shopping frenzy has blasted and, as retail jewelers, you know the coming weeks are going to be a sprint to Christmas. Once you’ve reached the finish line, nobody will want a very large glass of wine and fuzzy slippers more than you. But, before you’re...
By Ashley Bowen, Account Coordinator Fruchtman Marketing is pleased to announce we’ll be assisting Valentine Jewels with the launch of their newest fine jewelry brand extension, Clarté! The work will be centered around the goal of developing a relationship with retail jewelers. We’ll be focusing on branding and campaign development, as well as developing supporting assets for...
by Angie Ash, EVP Last week, I had a very engaging conversation with a UCLA grad student researching, you guessed it and no pun intended, an emerging engagement ring brand. The new brand, which had to be kept from me, was considering an online storefront with a brick-and-mortar showroom. Emily asked me some great questions and we discussed...
by Angie Ash, EVP I have great news - my daughter is officially engaged! My future son in law asked for our blessing to marry Meredith about a month ago, and Matt and I both loved that he followed this tradition of sorts. Within the conversation, I mentioned that I was in the jewelry business and told...
Seems like every retailer wants the same things consistently and, no doubt, they’re great things and smart things to strive for. Better bridal business. Repeat customers. Higher average sales. More traffic. But when it comes to putting those wants into tangibles, sometimes the obstacles to success begin at store level basics. Better Bridal Business. Every weekend...
by Charles Pobee-Mensah, Director of Digital Marketing When the Apple Watch was unveiled, any retail jeweler selling watches had to have taken notice. Does this mean something or nothing? However, it would have been easy to overlook how this new frontier could have affected the rest of their jewelry business. Smart jewelry is here and its presence is...
by Charles Pobee-Mensah, Director of Digital Marketing Amazon is getting scary. They’ve disrupted some brick and mortars and decimated others. So when news broke that they might be starting to encroach on the jewelry industry with its own line, the natural reaction is to think about how to protect your business. Could selling online be the way...
by Ellen Fruchtman, President In advertising and marketing, we’re on a constant trajectory - to find the most cost-efficient places our clients can communicate their message to people who have a propensity to buy fine jewelry. In the beginning days of my career, that was a relatively easy task. You took a road (or two) and you...