Want To Win The Bridal Game? Start With Knowing Your Customers.
by Ellen Fruchtman, President Everyone wants to win the bridal game. But, like any game, you can’t be considered a contender unless you understand the rules. And, understanding the rules means it starts with understanding the buyer. And, that all leads back to one tactic you simply can’t overlook: research. Research on the Millennial market is plentiful online,...