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Use Facebook For What It Is

By Shane O'Neill, Vice President Ahh, Facebook, the most widely discussed social channel. Every trade show is packed with speakers on the subject. “How to get the most from Facebook”, “How to Sell on Facebook”, “Get More Fans on Facebook”, the list goes on and on. Yet, almost all of you are using the channel wrong and...

Young woman is buying a watch at the shopping mall

Is it time to reinvigorate the retail experience? You bet.

by Lori Mitchell Dixon, Ph.D., Great Lakes Marketing Research So, online shopping is undoubtedly having an impact on your retail operations. Whether your customers are buying online or just educating themselves, your customers have been “Amazoned.” In a recent survey of 1,000 adults, it was found that the vast majority researched online or read product reviews before they even went into...

Future Tech and the Impact on Retail

by Shane O’Neill, Vice President In case you haven’t noticed, brick and mortar retail is, well, challenging right now. The list of stalwart retail stores closing their doors is growing, including Macy’s and JC Penney. Shopping malls are becoming so 2010 and people would rather Netflix and chill than head out and go shopping. Now, we can...

Sign that says holiday tips

Holiday Tips!

By Ellen Fruchtman, President Let’s forget Halloween and Thanksgiving. Because as you know, the biggest jewelry time of year is fast approaching. If you’re looking to make the holidays a little more profitable (and who isn’t?), here are some simple ideas you should be employing. Some seem rather elementary, but they work. 1. Make sure you have a plan. We have seen...

harry-potter-cursed-child-poster-2019_web

Did You Know

by Angie Ash, Executive Vice President Even if you’re not a Harry Potter fan, (insert gasp here) you can appreciate a Times Square takeover to promote Broadway’s Harry Potter and the Cursed Child expansion to new international markets and its new tagline, “Sometimes, Darkness Comes From Unexpected Places.” Developed and produced by agency AKA, the project required the cooperation of eight...

The Online Strategy That Everyone’s Missing

by Charles Pobee-Mensah, Director of Digital Marketing The online revolution changed business forever. But more than that, it changed the way we operate in society. As a result, businesses have flocked to the new ways of doing business. If you ran traditional ads, now you run online ads. If you sent physical mail, now you send email....

Cannabis Leaf in Sun

Can Cannabis be Couture?

by Ellen Fruchtman, President With the Cannabis market growing, one fashion branding guru has decided to bring her expertise to the industry. After an illustrious 20-year career in advertising and branding in fashion, Ann Skalski was drawn to Double Barrel. Double Barrel is the world’s first dual-chamber oil vaporizer. It’s also a stylish knuckle ring which allows...

Person Using Mobile Social Media

Being Human in a Digital World

by Kristy Cartmell, Graphic Designer Social media allows for marketing unlike any other platform. Because it is a more personal form of communication, your posts and ads should be, too. The beauty of social media is that it allows for two-way communication and personal connection that your customers can’t find anywhere else, so be sure to utilize...