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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Marketing Tag

Marketing To Keep In Mind

A Few Facts on Marketing To Keep In Mind

by Michael Fruchtman, CEO/CFO Just a few facts on Marketing you might want to keep in mind… The average content length for a page that ranks in the top 10 position is 2000 words. If a post is greater than 1500 words, it receives 68.1% more tweets and 22.6% more Facebook likes. Try to put in images because they get...

Beauty Unfiltered

Beauty Unfiltered

by Jenny Macino, Graphic Designer Unrealistic beauty standards have been a popular controversy for years. Beauty advertisements are everywhere: TV, print, social media, etc. Thanks to Photoshop and various smartphone apps, almost anyone has the ability to edit and enhance their appearance however they like, if they choose to do so. With the world being so heavily...

Media 101

Media 101

by Kyna Steinfurth, Media Director For years Fruchtman Marketing has been invited annually to speak with the senior marketing class at our local university. We offer insights into marketing to assist these students with their marketing plan thesis. We quickly realized that what these students needed most was a Media 101 on how to strategize, and plan,...

A Divine Project

A Divine Project

by Ashley Bowen, Account Coordinator Divine & Co. has hired Fruchtman Marketing to design duratran displays to be featured in upcoming tradeshows. The 100% family-owned-and-operated bridal ring manufacturer located in NYC is known for their exquisite designs and attention to detail. Find out more here....

Advertising Dollars

Where Should You Spend Your Advertising Dollars?

by Ellen Fruchtman, President In 2017, something happened in the advertising world many predicted. More money was spent on Digital advertising than on Television advertising. To be factual (and according to media buying firm IPG Mediabrands), $209 billion dollars were spent worldwide in Digital versus $178 billion in TV. The predictions are by 2020, digital ads will...

Holiday Marketing Planning

Thanks to the retail and political atmosphere over the last year we have seen an increasing number of retailers who have not put a marketing plan in place for 2017.  They have been doing minimal advertising, such as keeping outdoor boards up from last year but have not really planned what they are going to do...

When the Going Gets Tough

One of the greatest commercials was released on June 27th from sports drink giant, Gatorade. It is not only a great commercial on many creative levels, it is also a metaphor for what’s going on today in our industry. The 60-second commercial features some of the greatest athletes from Michael Jordan to Peyton Manning. These illustrious...

Digital Marketing Gone Stupid

Digital marketing; the greatest marketing disrupter in decades is stupid. It’s a ridiculous waste of money and no one ever comes in the store because they saw a post on Facebook. It’s all one big smoke and mirrors scam with a bunch of gobbledygook industry jargon like CPM, CPC, CTR and so on. Yet, everyday businesses...