by Kristy Cartmell, Graphic Designer Social media allows for marketing unlike any other platform. Because it is a more personal form of communication, your posts and ads should be, too. The beauty of social media is that it allows for two-way communication and personal connection that your customers can’t find anywhere else, so be sure to utilize...
by Angie Ash, Executive Vice President With the constant news of brick and mortar stores closing, I felt the need to turn to our own staff – many of them millennials – to find out how much they really enjoy purchasing online, and how much of it is truly just hype. Turns out there’s a healthy mix of both spectrums. When I...
by Charles Pobee-Mensah, Director of Digital Marketing Every jeweler goes through a phase when they’re obsessed with Google. It dawns on them that everyone uses Google for everything. But they have to dig to find their own site after trying a search. A blog isn’t just a way to address this. It’s a certified marketing machine. Blogs Give...
By Ellen Fruchtman, President It was 50 years ago, August 15-18. I was only 14 years old. By the time I got to Woodstock, it really was half a million strong. A different time. And the memories are most certainly faded. Woodstock was not only a celebration of peace, love and music, but it was also the...
by Shane O’Neill, Vice President I hate fat ads. That’s right, I said it. Maybe it’s just me, but I hate them. You see them everywhere and they just take up space. Heck, I rarely even notice them… they all look the same. Could you fit any more junk into that space? I’m pretty sure your fonts...
By Ellen Fruchtman, President How do you attract new customers to your store? A new research study conducted by Criteo, an advertising platform for the open internet, called Why We Buy – Consumer Behavior & Loyalty in the Age of Infinite Options included some interesting content. Some of the findings are common sense. Others might surprise you....
By Ellen Fruchtman, President Elleard Hefferin Fine Jewelers has joined Fruchtman Marketing as a new full-service client and we couldn’t be more excited! Located in the affluent suburb of Clayton, MO (right outside of St. Louis), Fruchtman Marketing has been hired to develop a new strategy for the company to include both traditional and digital tactics. To...
By Angie Ash, Executive Vice President Years ago, before the Internet, business and product reviews weren’t necessarily relevant to a company’s success or failure. If a company disappointed a customer, a phone call was likely placed, or a letter mailed to voice displeasure. When a customer was extremely thrilled with a product or service, there may also...
By Shane O'Neill, Vice President The 2008 financial crisis was an event we could all do without again. Some businesses never made it out alive and others are still recovering. Proceeding with caution, preserving capital and waiting it out were the prevailing attitudes. The first thing to get cut was marketing, yet that knee-jerk reaction, in most...
By Shannon Joyce, Account Manager Marketing is an ever-evolving and adapting concept. However, as we move into the holiday season, and into the new year, it has become very clear that one relatively new trend is here to stay. Content marketing is becoming increasingly important for businesses to understand and utilize, in order to ensure they are...