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Marketing Tag

When the Going Gets Tough

One of the greatest commercials was released on June 27th from sports drink giant, Gatorade. It is not only a great commercial on many creative levels, it is also a metaphor for what’s going on today in our industry. The 60-second commercial features some of the greatest athletes from Michael Jordan to Peyton Manning. These illustrious...

Digital Marketing Gone Stupid

Digital marketing; the greatest marketing disrupter in decades is stupid. It’s a ridiculous waste of money and no one ever comes in the store because they saw a post on Facebook. It’s all one big smoke and mirrors scam with a bunch of gobbledygook industry jargon like CPM, CPC, CTR and so on. Yet, everyday businesses...

Top Five Ways To Misuse Your Agency

Top Five Ways To Misuse Your Agency. Ok. I saw that. You just rolled your eyes at my title. And that’s because you’re thinking I’m biased; I work in marketing, for a marketing agency no less. You’re right. And that’s exactly why you should listen up. It takes an insider to point out the biggest mistakes clients...

What Is Killing Your Battery?

If you have a smartphone, there is a good chance that you use it frequently throughout the day. Whether it’s checking work emails, calling family members, or just keeping in touch with friends, it is easy to spend a good portion of the day on your phone. Every touch affects a phone’s battery life. We all...

Snapchat

For many small businesses, advertising on the popular social media app Snapchat has been out of reach. The wait will soon be over! Snap Inc., the parent company of Snapchat, recently announced plans to make their app more accessible to businesses of all sizes and budgets with their new free ads manager platform. Beginning in June,...

Making Mother’s Day MOM-entous!

Making Mother's Day MOM-entous! With Mother’s Day next weekend, we’re sure you have your promotion lined up and ready. Here are a few additional ideas to ramp it up even more in-store if you’re looking for some extra inspiration! Create a case for Mother’s Day gifts. Include several price points and ideas inside for all budgets. Call...

Does Your Business Need A Diet Plan?

The New Year is a new slate. It can actually be invigorating. It’s a time to look back and ascertain what went well, and quite frankly, not so well. Personally, I’m not about New Year’s resolutions. Mainly because I have never kept one. Mainly because they are all about losing weight. And, that can’t happen when...