by Ellen Fruchtman, President In 2017, something happened in the advertising world many predicted. More money was spent on Digital advertising than on Television advertising. To be factual (and according to media buying firm IPG Mediabrands), $209 billion dollars were spent worldwide in Digital versus $178 billion in TV. The predictions are by 2020, digital ads will...
1999 is forever ago in internet years. But, I need you to take a trip with me back to that time to rediscover something that far too many businesses have forgotten. 1999 is when the book, Permission Marketing, came out. Back then, Seth Godin popularized the idea of using the internet for good. He opined about how...
Thanks to the retail and political atmosphere over the last year we have seen an increasing number of retailers who have not put a marketing plan in place for 2017. They have been doing minimal advertising, such as keeping outdoor boards up from last year but have not really planned what they are going to do...
One of the greatest commercials was released on June 27th from sports drink giant, Gatorade. It is not only a great commercial on many creative levels, it is also a metaphor for what’s going on today in our industry. The 60-second commercial features some of the greatest athletes from Michael Jordan to Peyton Manning. These illustrious...
Digital marketing; the greatest marketing disrupter in decades is stupid. It’s a ridiculous waste of money and no one ever comes in the store because they saw a post on Facebook. It’s all one big smoke and mirrors scam with a bunch of gobbledygook industry jargon like CPM, CPC, CTR and so on. Yet, everyday businesses...
In this ever-faster moving world of tech, nostalgia runs deep. Check out these trivia tidbits to see some fun facts about tech as old (or older) than AOL’s “you’ve got mail” alert. http://www.itworld.com/article/2999803/networking/14-strange-but-true-tech-facts-you-probably-dont-know.html...
Top Five Ways To Misuse Your Agency. Ok. I saw that. You just rolled your eyes at my title. And that’s because you’re thinking I’m biased; I work in marketing, for a marketing agency no less. You’re right. And that’s exactly why you should listen up. It takes an insider to point out the biggest mistakes clients...
If you have a smartphone, there is a good chance that you use it frequently throughout the day. Whether it’s checking work emails, calling family members, or just keeping in touch with friends, it is easy to spend a good portion of the day on your phone. Every touch affects a phone’s battery life. We all...
Are you ready for JCK? In approximately 4 weeks, retailers will descend upon one of the largest (if not the largest) jewelry shows in the world. There is no doubt doing business for retailers, suppliers and vendors is getting tougher each and every year. So, perhaps this will be the year to step back and assess exactly...
For many small businesses, advertising on the popular social media app Snapchat has been out of reach. The wait will soon be over! Snap Inc., the parent company of Snapchat, recently announced plans to make their app more accessible to businesses of all sizes and budgets with their new free ads manager platform. Beginning in June,...