Making Mother's Day MOM-entous! With Mother’s Day next weekend, we’re sure you have your promotion lined up and ready. Here are a few additional ideas to ramp it up even more in-store if you’re looking for some extra inspiration! Create a case for Mother’s Day gifts. Include several price points and ideas inside for all budgets. Call...
One of my favorite places to vacation is St. Croix, in the US Virgin Islands. I love the place because it’s straight up island life without all the cruise ships and tourists. One of the things I like to do is scuba dive and I got hooked when I first visited the island and snorkeled. Once you peek...
The New Year is a new slate. It can actually be invigorating. It’s a time to look back and ascertain what went well, and quite frankly, not so well. Personally, I’m not about New Year’s resolutions. Mainly because I have never kept one. Mainly because they are all about losing weight. And, that can’t happen when...
With Mother’s Day coming up this weekend, it just wouldn’t be right not to write about such an important holiday, especially for jewelers – heck, for U.S. retailers as a whole. Mother’s Day, according to eMarketer, is the third largest retail holiday in the United States; it is said that over 80% of Americans celebrate Mother’s...
The Fruchtman Marketing team has fielded a lot of questions about geofencing and how our retailers should be using the service. Geofencing is a location-based mobile service that lets marketers send messages to smartphone users when they enter a predefined area around a specific location, such as a shopping center. These messages can be texts, emails,...
Can you believe it’s a new year already? Have you started the year off right by having your marketing plan in place for this year? If not, you need to start immediately. Having your plan and budget in place now will help reduce the overall time you spend on your marketing campaigns. Let’s be honest, marketing takes...
This week, I decided I wanted to write a department article with a more light-hearted approach, so please consider the following: BET YOU NEVER THOUGHT… The Pope would have his own set of emojis. He does, on the Popemoji app. Bet you never thought there would be a Popemoji app, nonetheless an emoji app in general. A website would...