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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
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millennial generation Tag

Millennial Priorities

by Angie Ash, Executive Vice President On a quest to find out what holds millennials back from buying fine jewelry, I got some answers that may lend you a little insight. Recently, I went around our office and talked to the ladies of our mainly millennial staff, asking them questions about jewelry, what they like, and what they...

Do They Or Don’t They?

“Do Millennials Really Hate Diamonds?” – Barron’s, October 17, 2016 “Millennials Aren’t Buying Diamonds, And Here’s Why” – The Blog, July 8, 2016 “Why Have Millennials Fallen Out of Love With Diamonds” – The Daily Beast, May 1, 2016 “Millennials Will Spend More On Engagement Rings Because They’re Marrying later” – Bustle, February 18, 2016 “Why Marrying Millennials Are Giving the...

Confessions Of The Misunderstood

Millennials are narcissistic, entitled, and lazy. Oh, and did I mention we have the attention span of a goldfish? While a lot of us may find these stereotypes offensive, I see some truth in them, and brands should as well. We are the new “misunderstood” generation, but on a different level. Our access to technology has created a...