by Logan Taylor, Social Media Coordinator Don’t Promote Too Much. 46% unfollow if there are too many promotional messages. Be sure to mix in educational, inspirational, and entertaining content as well. Post Irrelevant Information. 41% of users will unfollow because of this. Always match your posts to your brand and audience. Try To Be Too Cool (or Conservative). 30%...
by Charles Pobee-Mensah, Director of Digital Marketing Marketing your jewelry business online may work differently from what you imagine. Here are three important, yet commonly misunderstood facts you need to know: 1. Online Isn’t All That Different from Traditional You may hear a lot about tracking, conversion rates, and “big data” when it comes to online marketing. The impression...
by Shane O'Neill, Vice President Here’s a Plan You Should Stick to, See Truth is, I sees it all. I can spot a marketing joe who is just bumping gums likes no one. They just looking for that cabbage, see. Such is business, heck no one wants to become some dewdropper pressing flesh for a penny, savvy? Yet...
by Charles Pobee-Mensah, Director of Digital Marketing In a high tech world, marketing software can be expensive and confusing to use. As a busy jewelry retailer, you may elect not to even bother. Of course, without staying up on things, you run the risk of falling behind during a generation of quick change. Fortunately, Google has your back. Here...
With all of the concern given to the constant news of brick and mortar stores closing, I felt the need to turn to our own staff – many of them millennials – to find out how much they truly enjoy purchasing online, and how much of it is truly just hype. Turns out there’s a healthy...
Search engine results are of high importance for anyone that wants to be found through the web. These days, everyone wants to rank on the first page and the first listing. The question is how do you effectively do that? The basics of search engine optimization or SEO are keywords and alt tags. As SEO becomes more...
It’s that time of year again. Co-op advertising for 2016 is due to be submitted for reimbursement. In the midst of that paperwork, you need to find out from your vendors what your co-op allowance is for this year and make a plan on how best to utilize it. A lot of vendors have made changes...