By Dana Rathke, Social Media Specialist It’s nothing new, but Facebook and Instagram Live are seeing a major increase in use and importance each and every day. Connect with your audience with real, in-the-moment video content. Here are some tips on getting started and succeeding at Facebook and Instagram Live: Add Value. Think about the intention of...
by Logan Taylor, Social Media Coordinator Our very own Shane O’Neill recently got together with the editor-in-chief of INSTORE Magazine, Trace Shelton, to talk digital marketing. They covered everything from how digital media relates to traditional media, paid search vs. organic search, and budgeting. Watch it here. ...
by Shane O'Neill, Vice President As with everything in this digital age, times are changing at a rapid pace. It wasn’t even 5 or 6 years ago that people would balk at the idea of the cable cutters becoming a concern for traditional TV. Fast forward to today and cable is the bane of most people’s existence...
by Charles Pobee-Mensah, Director of Digital Marketing Advertising on Google is so complicated that they offer a certification for it. Yes. A certification to buy ads. Why, you ask? Because if you don’t know what you’re doing, you’re probably wasting money. And will Google let people who don’t know what they’re doing buy ads? Yes. Yes, they will....
The Top Tricks, Sneaky Schemes, and Gimmicks Cybercriminals Use to Hack Your Computer Network The contemporary world is rife with digital thieves. They’re penetrating the complicated data structures of huge credit-monitoring companies like Equifax, scooping up the personal information of millions of people. They’re also targeting small businesses exactly like your own and extorting them for thousands and...
by Charles Pobee-Mensah, Director of Digital Marketing In a previous article, we discussed 5 Free Tools From Google To Further Your Marketing. Google Analytics is quite possibly the most important tools in that list. Last time, we briefly talked about the new Analytics Intelligence feature that helps you get answers about your website just by typing questions...
by Charles Pobee-Mensah, Director of Digital Marketing With fall around the bend, now is the perfect time to take a look at your online marketing and see if it’s up to snuff for the 2018 holiday season. On the most basic level, it’s all about figuring out how customers go from browsing the internet to buying jewelry...
by Ashley Bowen, Account Coordinator Facebook just made it easier to analyze the social media marketing of your competitors. The social media giant recently introduced a new feature which allows anyone to see the ads being run by a page, even if you don’t follow that page. If used effectively, this enhanced feature will allow businesses to...
by Shane O'Neill, Vice President Doing business in 2018 and beyond is only increasing, anchored by your website. I know, I know…another article about how important your website is. So, I won’t regurgitate why your website is key to driving sales. You can only lead a horse to water so many times. Instead, let’s talk about the...
by Logan Taylor, Social Media Coordinator Don’t Promote Too Much. 46% unfollow if there are too many promotional messages. Be sure to mix in educational, inspirational, and entertaining content as well. Post Irrelevant Information. 41% of users will unfollow because of this. Always match your posts to your brand and audience. Try To Be Too Cool (or Conservative). 30%...