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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Online Shopping Tag

Your website is your store. Treat it like one.

Imagine for a moment that there is a potential customer out there, eager to shop and purchase the products they most desire. Now imagine that customer stepping foot into a retail store so labyrinthine and full of obstacles that just seeing it from the front door would make them turn and walk away. Perhaps the front...

The E-commerce Tsunami is Coming…Are You Ready?

The E-commerce Tsunami It always seems that there is a “calm before the storm”. A sense of easiness before a sudden, usually violent event. These events disrupt the world around them and cause chaos, mostly for those who are ill-prepared. Technology is such a disrupter, as we have seen in the past 6-7 years. The iPhone, for...