With all of the concern given to the constant news of brick and mortar stores closing, I felt the need to turn to our own staff – many of them millennials – to find out how much they truly enjoy purchasing online, and how much of it is truly just hype. Turns out there’s a healthy...
Imagine for a moment that there is a potential customer out there, eager to shop and purchase the products they most desire. Now imagine that customer stepping foot into a retail store so labyrinthine and full of obstacles that just seeing it from the front door would make them turn and walk away. Perhaps the front...
The E-commerce Tsunami It always seems that there is a “calm before the storm”. A sense of easiness before a sudden, usually violent event. These events disrupt the world around them and cause chaos, mostly for those who are ill-prepared. Technology is such a disrupter, as we have seen in the past 6-7 years. The iPhone, for...