by Shane O'Neill, Vice President Doing business in 2018 and beyond is only increasing, anchored by your website. I know, I know…another article about how important your website is. So, I won’t regurgitate why your website is key to driving sales. You can only lead a horse to water so many times. Instead, let’s talk about the...
by Shane O'Neill, Vice President Let’s be honest. Today’s jewelry market is hyper-competitive. The rise of digital marketing and the proliferation of mobile devices has completely changed how the consumer shops. It has also presented numerous new ways to reach and connect with potential customers. The result is the continued fragmentation of marketing channels and confusion as...
by Shane O'Neill, Vice President Here’s a Plan You Should Stick to, See Truth is, I sees it all. I can spot a marketing joe who is just bumping gums likes no one. They just looking for that cabbage, see. Such is business, heck no one wants to become some dewdropper pressing flesh for a penny, savvy? Yet...
by Shane O'Neill, Vice President Digital Marketing - talk about a buzzword! Everyone’s an “expert”, yet most are not. The problem is that anyone can pretty easily launch digital marketing campaigns or even start a business. So it has been these last few years with “digital media companies” popping up everywhere. It seems that everyone offers digital...
Glenn…Glenn! GLENN! Are you there? Can you hear me? I can see you watching me, but are you listening? Three feet of table is all that separates us… I can smell the hint of stale wintergreen gum on his breath, but his eyes just stare… wandering, unfocused, overwhelmed. Glenn! Things are different now… you must adapt,...
by Shane O’Neill, Vice President The Relevance of SEO in the Jewelry Industry Not long-ago, SEO, for independent jewelers, wasn’t often recommended or needed. This was primarily due to budget restraints and the lack of sophisticated competition (digitally speaking) on a local level. That is to say, five years ago, most independent retailers had poor website experiences. So,...
Digital marketing; the greatest marketing disrupter in decades is stupid. It’s a ridiculous waste of money and no one ever comes in the store because they saw a post on Facebook. It’s all one big smoke and mirrors scam with a bunch of gobbledygook industry jargon like CPM, CPC, CTR and so on. Yet, everyday businesses...
One of my favorite places to vacation is St. Croix, in the US Virgin Islands. I love the place because it’s straight up island life without all the cruise ships and tourists. One of the things I like to do is scuba dive and I got hooked when I first visited the island and snorkeled. Once you peek...
I went through most of my pre-teen years thinking the rest of the civilized world enjoyed a delectable breakfast of waffles just like I did… smothered in peanut butter. Specifically, homemade waffles, covered in Jif peanut butter and Mrs. Butterworth’s syrup… with a nice cold glass of milk. Absolutely delicious. Alas, apparently most children consumed cereal...
Are you a Zombie Jeweler? I hope not, but it’s important to take a close look. We have to be careful because the world is changing and it’s easy for retailers to turn into...