One of my favorite places to vacation is St. Croix, in the US Virgin Islands. I love the place because it’s straight up island life without all the cruise ships and tourists. One of the things I like to do is scuba dive and I got hooked when I first visited the island and snorkeled. Once you peek...
I went through most of my pre-teen years thinking the rest of the civilized world enjoyed a delectable breakfast of waffles just like I did… smothered in peanut butter. Specifically, homemade waffles, covered in Jif peanut butter and Mrs. Butterworth’s syrup… with a nice cold glass of milk. Absolutely delicious. Alas, apparently most children consumed cereal...
Are you a Zombie Jeweler? I hope not, but it’s important to take a close look. We have to be careful because the world is changing and it’s easy for retailers to turn into...
The E-commerce Tsunami It always seems that there is a “calm before the storm”. A sense of easiness before a sudden, usually violent event. These events disrupt the world around them and cause chaos, mostly for those who are ill-prepared. Technology is such a disrupter, as we have seen in the past 6-7 years. The iPhone, for...
Ahh, spring is in the air, finally, and it’s time to start thinking about relationships. Coming off a great Centurion Show and heading into JCK Vegas, many jewelers are doing just that; meeting with their current suppliers and forging bonds with new ones. Everyone’s gearing up for a strong 2016 and looking for the partners to...
Just when you think you have your AdWords campaigns performing nicely, Google switches up the program. In case you were not aware, Google is no longer placing paid search ads on the right side of desktop search results. Will this have a significant impact on future performance and will it require some re-thinking to your approach...
Digital Wars - Episode VII It’s a time of uncertainty. Unrest grips the jewelry industry as the influence of digital marketing spreads. Some jewelers stuck on the old ways struggle with this new order as rebellious newcomers embrace this change and build new alliances. As they cast away digital marketing from their budgets, they find it difficult to...
As the social media landscape continues to shake itself out, it also continues to evolve. Regardless of what you may hear, Facebook is still the most effective social tool for independent jewelers. Other top players, such as Pinterest and Instagram, are simply not as effective in brand building and driving sales. Sure, there are exceptions to...
As an agency, it’s our job to outline recommendations to our clients that are both strategic and provide the best opportunities for their marketing dollars. Social media has always been an area that can be confusing to most retail jewelers. Do you dive into every social channel or just pick your favorites? Neither. When it comes...