By Shane O’Neill, Vice President Just about every business is in the social media game now and most are failing to use their social media channels even in a moderately successful way. If you think you can hand off your social media presence to some service for $195 a month, you’re not even in the game. If...
By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Everyone knows and plans for the biggest holidays of the year. We’re used to promoting great gifts for Christmas, Mother’s Day, Father’s Day, and Valentine’s Day, wishing customers well on New Year's Eve and Thanksgiving. And even marking important historical holidays with respectful remembrances on days like...
by Charles Pobee-Mensah, Director of Digital Marketing The internet has made marketing more accessible than ever. It has also made marketing more complicated than ever. And, in this modern age, not all marketing activity is created equal. Marketing is no longer a choice between handing off everything to an agency or doing everything in-house. In fact, success...
A Fruchtman Marketing Podcast
For the past decade we’ve been talking about how digital marketing and the move to online has changed how businesses market themselves…but what about how this technology should be changing the jewelry salesperson?
By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Last month, Instagram launched their newest update. Reels allows users to create and share short form 15 second videos made up of multiple clips set to music. Sound familiar? It should! It’s immediately apparent that Reels is being set up as a competitor to TikTok, the video...
By Shane O'Neill, Vice President Ahh, Facebook, the most widely discussed social channel. Every trade show is packed with speakers on the subject. “How to get the most from Facebook”, “How to Sell on Facebook”, “Get More Fans on Facebook”, the list goes on and on. Yet, almost all of you are using the channel wrong and...
It can be easy to misuse the terms Facebook “ad” versus “boosted post.” While both are considered ads as both require a budget and both help you reach a wider audience, there are some key differences that you should be aware of. Facebook can go into this deeper with a simple Google search, but let’s cover...
by Kristy Cartmell, Graphic Designer If you can think of it, there’s a holiday for it. For example, National Brush Day is on November 1st to combat the sweet tooth many of us may be suffering from the day after Halloween. National Good Neighbor Day is September 28th and National Clean Out Your Computer Day is the...
WALTERS & HOGSETT JEWELERS in Boulder, CO, knew that “winter was coming” — and they decided to take action. The jewelry store and its marketing agency, Fruchtman Marketing, put together a short video commercial, running on YouTube Advertising, around the phrase “bend the knee,” which is often used in HBO’s hit television show “Game Of Thrones”. Watch...
How do you develop a jewelry brand lifestyle? What has changed in social media, and should you care? Are there similarities between social media and traditional media you need to know about? Our special guest is Shane O'Neil is the Vice President of Fruchtman Marketing. Shane answers these and many more vital marketing questions…...