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Social Media Marketing Tag

Use Facebook For What It Is

By Shane O'Neill, Vice President Ahh, Facebook, the most widely discussed social channel. Every trade show is packed with speakers on the subject. “How to get the most from Facebook”, “How to Sell on Facebook”, “Get More Fans on Facebook”, the list goes on and on. Yet, almost all of you are using the channel wrong and...

close up on man hand using tab pad on laptop to working about futuristic of social media marketing icon for internet network technology and business concept

Facebook Ad vs. Boosted Post

It can be easy to misuse the terms Facebook “ad” versus “boosted post.” While both are considered ads as both require a budget and both help you reach a wider audience, there are some key differences that you should be aware of. Facebook can go into this deeper with a simple Google search, but let’s cover...

The Importance of Holiday Posts

The Importance of Holiday Posts

by Kristy Cartmell, Graphic Designer If you can think of it, there’s a holiday for it. For example, National Brush Day is on November 1st to combat the sweet tooth many of us may be suffering from the day after Halloween. National Good Neighbor Day is September 28th and National Clean Out Your Computer Day is the...

Jeweler Gives Nod to HBO’s “Game of Thrones” with “Bend the Knee” Campaign

WALTERS & HOGSETT JEWELERS in Boulder, CO, knew that “winter was coming” — and they decided to take action. The jewelry store and its marketing agency, Fruchtman Marketing, put together a short video commercial, running on YouTube Advertising, around the phrase “bend the knee,” which is often used in HBO’s hit television show “Game Of Thrones”.  Watch...

Podcast: How to Succeed at Social Media

  How do you develop a jewelry brand lifestyle? What has changed in social media, and should you care? Are there similarities between social media and traditional media you need to know about?   Our special guest is Shane O'Neil is the Vice President of Fruchtman Marketing. Shane answers these and many more vital marketing questions…...

The digital advertising medium you need in your arsenal.

By Ashley Bowman, Account Coordinator  Our very own Shane O’Neill, Vice President, and digital media guru shared his insight on an important but often overlooked advertising option: 6 second YouTube bumper ads at the Centurion Jewelry Show in Scottsdale. If you want to reach millennials or television advertising is beyond your budget, YouTube advertising, in particular 6-second bumper...

Rise of Amazon

Social Takes the Lead and The Rise of Amazon

by Shane O'Neill, Vice President According to the 2018 State of Digital Advertising report, Social Media has become the #1 digital marketing medium. On the rise is Amazon, who is planting their flag as the e-commerce giant…but opportunities for the local retailer are available, although many are unaware. Social Takes the Lead Social Media has become the most popular...

Facebook's Newest feature

Facebook Rolls Out New Feature

by Ashley Bowen, Account Coordinator Facebook just made it easier to analyze the social media marketing of your competitors. The social media giant recently introduced a new feature which allows anyone to see the ads being run by a page, even if you don’t follow that page. If used effectively, this enhanced feature will allow businesses to...

Behind The Scenes Of Social Marketing

Behind The Scenes of Social Media Marketing

by Logan Taylor, Social Media Coordinator Here are 8 things that people don’t tell you about social media marketing, but might be important to know. There are no shortcuts. Growing your social following and engagement on the page requires research, analysis, and consistency. The only way to guarantee success is through the consistent application of a strong strategy. ...