by Charles Pobee-Mensah, Director of Digital Marketing On January 11, Facebook CEO, Mark Zuckerberg said: “I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.” In order to achieve this goal, here are some changes that Facebook is planning and expecting to take...
by Ashley Bowen, Account Coordinator As social media continues to evolve, so too must the way businesses who utilize the platforms to engage with consumers. Recently announced changes in the way Facebook will be displaying content in newsfeeds will no doubt have an impact on businesses, who rely on the platform as a means of social marketing...
by Logan Taylor, Social Media Coordinator As the jewelry marketing experts, we have seen the expansion and rise of social media in all of our advertising not only in 2017 but throughout its existence. Social media not only helps to reach the most potential consumers but also creates a steady brand awareness to grow businesses. In this...
For many small businesses, advertising on the popular social media app Snapchat has been out of reach. The wait will soon be over! Snap Inc., the parent company of Snapchat, recently announced plans to make their app more accessible to businesses of all sizes and budgets with their new free ads manager platform. Beginning in June,...
5 Easy Ways to Increase Your Social Media Followers: Connect with Influencers in Your Market: Well-known Bloggers, YouTubers, or even celebrities can help increase your followers by sharing their posts or commenting on their content. You can also tag or mention them in your posts to get their attention. This helps build relationships between the influencer...
Millennials are narcissistic, entitled, and lazy. Oh, and did I mention we have the attention span of a goldfish? While a lot of us may find these stereotypes offensive, I see some truth in them, and brands should as well. We are the new “misunderstood” generation, but on a different level. Our access to technology has created a...
Unless you employ an ad-blocker, you’re probably used to seeing pre-roll ads on YouTube™ videos. You can normally skip the longer spots if they’re not really your thing, but a new format announced April 26th, which Google calls “Bumper” ads, will bypass that reflex by keeping things short. Like, six seconds short. They’ll launch in May...
It may be hard to connect with Millennials, but it’s definitely not hard to find them. With 72% of the Internet-using population on social media sites like Facebook, it’s a no-brainer that there’s leverage to get your message to these new consumers. But how much stock do Millennials put in products they see on social media?...
As social media marketing continues to cement its place in advertising, it's important not only to understand what platforms are available, but also to focus on how the platforms themselves are perceived in terms of trust. Accenture Interactive's Acquity Group's 2015 Next Generation of Commerce Study looked at different age groups to see how they perceived products...
Since its debut in June, Pinterest has more than doubled the amount of Buyable Pins offered on its platform. In addition, they were able to add thousands of new merchants due to the addition of e-commerce platforms Magento, IBM Commerce, and Bigcommerce. There are no fees for merchants or Pinterest users and returns are on merchants, not...