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Shopping Starts On Social Media

It may be hard to connect with Millennials, but it’s definitely not hard to find them. With 72% of the Internet-using population on social media sites like Facebook, it’s a no-brainer that there’s leverage to get your message to these new consumers. But how much stock do Millennials put in products they see on social media?...

Sharing Across The Ages

As social media marketing continues to cement its place in advertising, it's important not only to understand what platforms are available, but also to focus on how the platforms themselves are perceived in terms of trust. Accenture Interactive's Acquity Group's 2015 Next Generation of Commerce Study looked at different age groups to see how they perceived products...

The Latest on Buyable Pins

Since its debut in June, Pinterest has more than doubled the amount of Buyable Pins offered on its platform. In addition, they were able to add thousands of new merchants due to the addition of e-commerce platforms Magento, IBM Commerce, and Bigcommerce. There are no fees for merchants or Pinterest users and returns are on merchants, not...

The Limit May Not Exist

Wouldn’t we all love more space? Well, there is good news: it looks like Twitter might be in the process of giving some to users. The popular social media site currently has a limit of 140 characters per tweet. When someone starts to type a tweet, every character is counted down starting at 140, so they...

Facebook: You’re Doing It Wrong.

As the social media landscape continues to shake itself out, it also continues to evolve. Regardless of what you may hear, Facebook is still the most effective social tool for independent jewelers. Other top players, such as Pinterest and Instagram, are simply not as effective in brand building and driving sales. Sure, there are exceptions to...

Pay Attention To Your Social Media

According to recent research conducted by The Northridge Group, a management consulting firm, 33% of those who contacted brands with a customer service question on social media never got a response. I have seen other studies that show up to 60% of complaints and questions went unanswered by US retailers. My first thought was seriously?! Bad news...

The Big Three: Social Channels for a Focused Strategy

As an agency, it’s our job to outline recommendations to our clients that are both strategic and provide the best opportunities for their marketing dollars. Social media has always been an area that can be confusing to most retail jewelers. Do you dive into every social channel or just pick your favorites? Neither. When it comes...

Finding Your Place In The Newsfeed

We’re not quite half-way through the year but Facebook has made some major changes that left many concerned about their place on our newsfeeds. Earlier this year, they made a big step in legitimizing pages by removing irrelevant or “fake” likes from business pages. But that’s old news, and as many people noticed, legitimate content was almost...