Wouldn’t we all love more space? Well, there is good news: it looks like Twitter might be in the process of giving some to users. The popular social media site currently has a limit of 140 characters per tweet. When someone starts to type a tweet, every character is counted down starting at 140, so they...
Twitter announced a new capability in a blog post last Tuesday. Powered by Square, you can now donate to a political candidate through Twitter. This social media platform knows political conversations are generally had on Twitter, so they’ve teamed up with Square to enable anyone in the U.S. to make a donation directly to a U.S....
As the social media landscape continues to shake itself out, it also continues to evolve. Regardless of what you may hear, Facebook is still the most effective social tool for independent jewelers. Other top players, such as Pinterest and Instagram, are simply not as effective in brand building and driving sales. Sure, there are exceptions to...
According to recent research conducted by The Northridge Group, a management consulting firm, 33% of those who contacted brands with a customer service question on social media never got a response. I have seen other studies that show up to 60% of complaints and questions went unanswered by US retailers. My first thought was seriously?! Bad news...
As an agency, it’s our job to outline recommendations to our clients that are both strategic and provide the best opportunities for their marketing dollars. Social media has always been an area that can be confusing to most retail jewelers. Do you dive into every social channel or just pick your favorites? Neither. When it comes...
We’re not quite half-way through the year but Facebook has made some major changes that left many concerned about their place on our newsfeeds. Earlier this year, they made a big step in legitimizing pages by removing irrelevant or “fake” likes from business pages. But that’s old news, and as many people noticed, legitimate content was almost...