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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Store Management Tag

The Sunny Side

By Ellen Fruchtman, President There is no doubt this year has been a year of great and substantial challenges. And yet, there are many retailers who have weathered the storm. Overcoming the challenges took perseverance and business smarts, coupled with guts. From a marketing perspective, many of these successful retailers had a common thread: They did not...

girl with headphones dancing

The Beatles – This Day In History

by Angie Ash, Executive Vice President August 11 in history was quite busy for the most popular band of all time, The Beatles.  On this day in 1964, “A Hard Day’s Night” opened in NYC. One year later on this day, the movie “Help” opened in NYC. Then, on August 11 of 1966, they hosted their last...

Spray It Then Say It

by Charles Pobee-Mensah, Director of Digital Marketing Many jewelers are working hard to start reopening their stores in some capacity. This might mean rearranging the store, creating new rules, and of course, spraying down surfaces. It's easy for your hard work to go unnoticed if you don't tell your customers about it. That's why we're happy to see...

A Little Appreciation Goes a Long Way

By: Ashley Bowen, Account Coordinator It’s no secret great customer service breeds loyalty, but so does appreciation. This is true for both clientele and employees, and in many ways, the two go hand in hand. With the hustle of the holiday season just around the corner, take some time to cultivate relationships with your sales staff by...