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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Strategic Marketing Tag

Man with question marks around him

In the Know.

By Ellen Fruchtman, President There’s an old saying, “What you don’t know won’t hurt you.” But, in today’s retail climate, nothing could be further from the truth. In fact, it can make the difference between surviving or thriving. Information is king. And, if you really want to secure information that can change the course of your business,...

Wish list concept, pen on white paper note pad with handwritten headline as Wish List and numbers listed on wood table in soft tone, things wanted

Sell More This Holiday Season with Your Website Wishlist

by Charles Pobee-Mensah, Director of Digital Marketing Online wishlists are a modern-day miracle for holiday shoppers. And for retailers, what’s not to love? Customers spending time creating a list of things to buy from you. It’s magic. But a wishlist on a jewelry store website is especially powerful. Let’s talk about why, and how you can promote...

vintage rings

Out with the New, In with the Old

by Angie Ash, EVP The pre-owned market is hot if you weren’t aware of this already. It’s evidenced by the droves of people shopping on online clothing sites such as ThredUp and Poshmark. But more importantly, it’s equally hot when it comes to high-end, designer clothing brands on sites such as The Real Real, Material World, and...

The Online Strategy That Everyone’s Missing

by Charles Pobee-Mensah, Director of Digital Marketing The online revolution changed business forever. But more than that, it changed the way we operate in society. As a result, businesses have flocked to the new ways of doing business. If you ran traditional ads, now you run online ads. If you sent physical mail, now you send email....

Content Curator

Do You Have a Content Curator?

by Shane O'Neill, Vice President Depending on your objectives, digital marketing now consumes between 40% to 60%+ of most retailers' marketing budgets. As digital continues to shift our marketing strategies, it also demands an increased level of personalization. If you do digital marketing, it’s fair to say you probably want or expect it to deliver results, and...

Woman with laptop

Create a Marketing Machine with a Blog

by Charles Pobee-Mensah, Director of Digital Marketing Every jeweler goes through a phase when they’re obsessed with Google. It dawns on them that everyone uses Google for everything. But they have to dig to find their own site after trying a search. A blog isn’t just a way to address this. It’s a certified marketing machine. Blogs Give...

Taco with Sunglasses

The Story of a Taco and Big Business

By Ellen Fruchtman, President Falling under the category “now I’ve seen everything”, Taco Bell has created an “experience’ for their fans in the form of a pop-up hotel. Transforming a Palm Springs hotel, the Taco Bell hotel features a limited amount of rooms for a limited time in August – all inspired by, yes, you got it,...

A Little Appreciation Goes a Long Way

By: Ashley Bowen, Account Coordinator It’s no secret great customer service breeds loyalty, but so does appreciation. This is true for both clientele and employees, and in many ways, the two go hand in hand. With the hustle of the holiday season just around the corner, take some time to cultivate relationships with your sales staff by...

One to one marketing

One to One Marketing Magic

by Ellen Fruchtman, President In a local Toledo Advertising Club meeting years ago, I listened to an interesting talk by two individuals: Don Peppers and Martha Rogers, Ph.D. Martha Rogers was somewhat of a local celebrity teaching marketing at Bowling Green State University. Don Peppers was her business partner, previously known as a well- respected new business...