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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Strategic Marketing Tag

Are you willing to share?

By Ellen Fruchtman, President Like it or not, the “share economy” is here.  In fashion, it started with online companies like Rent the Runway and Bag, Borrow and Steal.  Now there is Tulerie, a rental company that allows people to borrow fashion and accessories from one another. Think about how we share everything from rides (Uber and...

Your 2019 ‘Must Do!’ List

Prepare a Marketing Budget for 2019 - Centurion Newsletter December 2018 If you want to be successful in your marketing endeavors, it always starts with building a marketing plan. Most of our full-service retail clients are meeting with us over the next few weeks to review theirs. But, if you're building one yourself (and this is a busy time),...

Are You Ready To “Show Up” In 2019?

by Shane O’Neill, Vice President  How we show up to various events, work, gatherings, etc. can say a lot about a person, but these usually focus on our appearance or other outwardly characteristics. However, how you mentally show up might be entirely different and that speaks more about attitude and motivation. We’ve all been to a party...

7 Tips For Going Live On Social Media

By Dana Rathke, Social Media Specialist It’s nothing new, but Facebook and Instagram Live are seeing a major increase in use and importance each and every day. Connect with your audience with real, in-the-moment video content. Here are some tips on getting started and succeeding at Facebook and Instagram Live: Add Value. Think about the intention of...

schmooze and you won’t lose.

Schmooze And You Won’t Lose.

by Ellen Fruchtman, President In advertising and marketing, we’re on a constant trajectory - to find the most cost-efficient places our clients can communicate their message to people who have a propensity to buy fine jewelry. In the beginning days of my career, that was a relatively easy task. You took a road (or two) and you...

Rise of Amazon

Social Takes the Lead and The Rise of Amazon

by Shane O'Neill, Vice President According to the 2018 State of Digital Advertising report, Social Media has become the #1 digital marketing medium. On the rise is Amazon, who is planting their flag as the e-commerce giant…but opportunities for the local retailer are available, although many are unaware. Social Takes the Lead Social Media has become the most popular...

Google Ad Tips

3 Google Ads Tips for Jewelers

by Charles Pobee-Mensah, Director of Digital Marketing Advertising on Google is so complicated that they offer a certification for it. Yes. A certification to buy ads. Why, you ask? Because if you don’t know what you’re doing, you’re probably wasting money. And will Google let people who don’t know what they’re doing buy ads? Yes. Yes, they will....