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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Strategic Marketing Tag

What Matters

What Matters.

by Ellen Fruchtman, President This is not an article about digital. Stay with me. There are other things to talk about in the world of marketing. Because even digital can’t take the place of little things. The little things retailers forget to do. And the little things that count. Because the little things matter. And, today, more...

Birthday Card Program

Continuing To WOW!

by Angie Ash, Executive Vice President We’re celebrating another birthday card client. Our birthday card program continues to wow! We’re excited to announce the addition of Diamond Guild to our birthday and anniversary card programs. We’re wishing them lots of anticipated success with the card program in the coming months! To find out more, click here....

What To Do

What To Do.

by Ellen Fruchtman, President According to womangettingmarried.com, November and December are by far the biggest months for engagement ring sales, representing approximately 22%. With men spending an average (according to the study) of 3.5 months searching for the right ring, your engagement ring customers are about to enter (if not already there) what we call the “bridal...

Marketing strategies

Marketing Strategies for the Sub $1.5M Jeweler

by Shane O'Neill, Vice President Let’s face it, marketing dollars are a precious commodity and it’s difficult to compete with larger jewelers who have larger budgets. So, what’s a smaller jeweler to do? Embrace change. When it comes to developing a marketing budget, one must consider multiple advertising avenues. Compounded by the rise in digital marketing and...

Your Marketing Animal

What’s Your Marketing Animal?

by Angie Ash, Executive Vice President There you are, sitting in your store’s conference room, hashing out ideas for your latest marketing campaign. You’re really happy because, for three weeks straight, you’ve been contributing ideas alongside your teammates. For once, everyone is on the same page, from the store bookkeeper to the manager to the owner. The...

Podcasts

Podcasts Worth Listening To

by Ellen Fruchtman, President Retail Podcasts can motivate and provide some great ideas for your business. Here is a list of some worth listening to…read more. Total Retail Talks. If you’re short on time (and who isn’t?) these podcasts are typically 15 minutes long with tons of tidbits and useful information. Andrew Warner is the host who is...

Email Marketing

Craft an Email that Resonates

by Angie Ash, Executive Vice President Want to increase your open and click-through rates on the emails you send? Below are a few pointers: Write for ‘scanners’ Most people scan emails rather than reading them word for word. Keeping this in mind, keep your message brief, as in a sentence or two of explanation. Get in and get...

Marketing Apocalypse

The Four Horsemen of the Marketing Apocalypse

by Shane O'Neill, Vice President Let’s be honest. Today’s jewelry market is hyper-competitive. The rise of digital marketing and the proliferation of mobile devices has completely changed how the consumer shops. It has also presented numerous new ways to reach and connect with potential customers. The result is the continued fragmentation of marketing channels and confusion as...