Prepare a Marketing Budget for 2019 - Centurion Newsletter December 2018 If you want to be successful in your marketing endeavors, it always starts with building a marketing plan. Most of our full-service retail clients are meeting with us over the next few weeks to review theirs. But, if you're building one yourself (and this is a busy time),...
by Shane O’Neill, Vice President How we show up to various events, work, gatherings, etc. can say a lot about a person, but these usually focus on our appearance or other outwardly characteristics. However, how you mentally show up might be entirely different and that speaks more about attitude and motivation. We’ve all been to a party...
By Dana Rathke, Social Media Specialist It’s nothing new, but Facebook and Instagram Live are seeing a major increase in use and importance each and every day. Connect with your audience with real, in-the-moment video content. Here are some tips on getting started and succeeding at Facebook and Instagram Live: Add Value. Think about the intention of...
by Ellen Fruchtman, President In advertising and marketing, we’re on a constant trajectory - to find the most cost-efficient places our clients can communicate their message to people who have a propensity to buy fine jewelry. In the beginning days of my career, that was a relatively easy task. You took a road (or two) and you...
by Shane O'Neill, Vice President According to the 2018 State of Digital Advertising report, Social Media has become the #1 digital marketing medium. On the rise is Amazon, who is planting their flag as the e-commerce giant…but opportunities for the local retailer are available, although many are unaware. Social Takes the Lead Social Media has become the most popular...
by Charles Pobee-Mensah, Director of Digital Marketing Advertising on Google is so complicated that they offer a certification for it. Yes. A certification to buy ads. Why, you ask? Because if you don’t know what you’re doing, you’re probably wasting money. And will Google let people who don’t know what they’re doing buy ads? Yes. Yes, they will....
by Ellen Fruchtman, President This is not an article about digital. Stay with me. There are other things to talk about in the world of marketing. Because even digital can’t take the place of little things. The little things retailers forget to do. And the little things that count. Because the little things matter. And, today, more...
by Shane O'Neill, Vice President Another birthday card success story! "Another $100 off birthday card redeemed. She spent $1500. Love it when efforts get results!” Check out program details here. ...
by Angie Ash, Executive Vice President We’re celebrating another birthday card client. Our birthday card program continues to wow! We’re excited to announce the addition of Diamond Guild to our birthday and anniversary card programs. We’re wishing them lots of anticipated success with the card program in the coming months! To find out more, click here....
by Ellen Fruchtman, President According to womangettingmarried.com, November and December are by far the biggest months for engagement ring sales, representing approximately 22%. With men spending an average (according to the study) of 3.5 months searching for the right ring, your engagement ring customers are about to enter (if not already there) what we call the “bridal...