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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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suits@fruchtman.com
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Jeweler Gives Nod to HBO’s “Game of Thrones” with “Bend the Knee” Campaign

WALTERS & HOGSETT JEWELERS in Boulder, CO, knew that “winter was coming” — and they decided to take action. The jewelry store and its marketing agency, Fruchtman Marketing, put together a short video commercial, running on YouTube Advertising, around the phrase “bend the knee,” which is often used in HBO’s hit television show “Game Of Thrones”.  Watch...

The digital advertising medium you need in your arsenal.

By Ashley Bowman, Account Coordinator  Our very own Shane O’Neill, Vice President, and digital media guru shared his insight on an important but often overlooked advertising option: 6 second YouTube bumper ads at the Centurion Jewelry Show in Scottsdale. If you want to reach millennials or television advertising is beyond your budget, YouTube advertising, in particular 6-second bumper...

The New TV

The New TV

by Shane O'Neill, Vice President As with everything in this digital age, times are changing at a rapid pace. It wasn’t even 5 or 6 years ago that people would balk at the idea of the cable cutters becoming a concern for traditional TV. Fast forward to today and cable is the bane of most people’s existence...

YouTube’s New Six Second “Bumper” Ads

Unless you employ an ad-blocker, you’re probably used to seeing pre-roll ads on YouTube™ videos.  You can normally skip the longer spots if they’re not really your thing, but a new format announced April 26th, which Google calls “Bumper” ads, will bypass that reflex by keeping things short.  Like, six seconds short.  They’ll launch in May...