Someone has to crunch the numbers, and at Fruchtman Marketing, that person is Michael.
Michael began his career in marketing and sales at Donovan Industries, before being named president of Peter Stamping Company, both of Toledo, Ohio. He has also served as president of Sun International Properties, a Florida development firm. Following the sale of the stamping company, he spent three years with Paine Webber as an investment and insurance broker before joining his wife, Ellen, as a partner in Toledo-based Fruchtman Marketing.
With 40+ years of marketing experience and finance management, Michael serves as the agency’s CEO/CFO. In these roles, he manages the financial activity and tracking of the agency and all of its accounts and long-term overall media strategies. He also brings down the hammer on spending. (Someone has to. We have a lot of great ideas.)
His volunteer activities have included president of the Lucas County Easter Seals Committee, Ohio Easter Seals Society, Northwest Ohio Multiple Sclerosis Society, and board member of the Toledo Area Jewish Community Center. Currently, he serves on the board of the Ohio Buckeye Chapter of the Multiple Sclerosis Society and on the board of Etz Chayim Synagogue, where he is a past president.
He has been known to play full-contact tennis with employees and grill the occasional burger. He is even more proud of his children than Ellen. (But we’ll keep that to ourselves.)