With more than 22 years of creative and marketing experience, Shane O’Neill oversees the digital and web efforts of the agency. He has set himself apart from other digital marketing experts by providing solid strategy and insight on proper methods for successfully building an online presence. His quality-over-quantity approach often highlights the pitfalls of non-strategic digital marketing efforts. Social and digital marketing have become a dominant force and an integral part of the luxury landscape. He believes marketing channels like social media, paid search or the website itself must be part of a larger digital landscape that should work in unison with one another.
Shane has extensive knowledge in areas such as paid search, social media, web, and email marketing. He has the critical experience and understanding that is key to successful media integration and is a popular speaker at a number of jewelry shows such as JCK, The Smart Show, and RJO.
Shane has been responsible for brand development and strategic planning for companies such as John Deere, Wendy’s, and Palladium Alliance International. He is a graduate of Ohio University with a Bachelor of Fine Arts in advertising and design and is Google AdWords Certified.