Before a single buy is placed or media plan is put into action, our media department will conduct extensive media research using the most up to date software, providing comprehensive local data and statistics. But, it has to go beyond. You have to be media savvy. What separates us from the pack is our extensive knowledge of the luxury jewelry buying customer. It’s all we do 24/7. We know who they are; what makes them tick and yes, where to find them in every market we purchase around the country.