When it comes to creating a solid strategy for online search, the ideal one-two punch is a combination of paid and organic efforts. In fact, combining paid and organic SEO efforts result in a 25% increase in clicks, on average. Why? Data. Not only does a combined paid and organic effort create more opportunities for clicks per individual search, but the data from these efforts allow for modification of keyword strategy, adjusting paid search budgets to reflect more targeted/desired clicks and more qualified website traffic and, let’s not forget, in-store traffic.
What is Search Engine Content Marketing (SECM)? That’s simple; it helps to increase your website’s placement in organic search results. It provides all the benefits of what is commonly referred to as Search Engine Optimization (SEO), but also focuses on content building and improving user experience. It is quickly becoming one of the most important digital initiatives for jewelers and brands alike.
Why? Because large online jewelers, and even brands, have started to pivot towards optimizing their websites so they have premium placement in local organic search. They have already saturated the paid online search placements, but that becomes extremely costly to maintain long-term. As a result, they have begun to look for ways to show up in local search results. They do this by focusing on cities for popular search terms and creating website landing pages with enough content, in conjunction with the content from the rest of their website, to allow them to rank high in local search results. That, combined with the decrease in organic search results in order to accommodate expanded paid search listings, has made site optimization more important than ever. But don’t take our word for it. Search for “engagement rings New York”, for example, and see for yourself.
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If we haven’t made the case for you already, we’ll spell it out: A robust online presence is a must these days. Our Google AdWords Certified experts can help you catch up with – or even pull ahead of – your competitors with a digital strategy that evaluates the online behavior of your customers and uses paid search to locate them and lead them to your website, your products, your services — and eventually your store.
Most paid search (PPC, pay-per-click) campaigns underperform. That’s because they are managed by non-industry agencies, lack strategy, overpay, or are simply plug and play campaigns.
We are a Google Partner, having been trained in Google’s best practices and as industry experts in utilizing Google AdWords for pay-per-click advertising. What this means is you can be confident you are getting a partner who has proven they’re an expert in digital marketing and understands the intricacies in the platforms. That makes us more efficient, which will ultimately result in cost savings for our clients.