What is Search Engine Content Marketing (SECM)? That’s simple; it helps to increase your website’s placement in organic search results. It provides all the benefits of what is commonly referred to as Search Engine Optimization (SEO), but also focuses on content building and improving user experience. It is quickly becoming one of the most important digital initiatives for jewelers and brands alike.
Why? Because large online jewelers, and even brands, have started to pivot towards optimizing their websites so they have premium placement in local organic search. They have already saturated the paid online search placements, but that becomes extremely costly to maintain long-term. As a result, they have begun to look for ways to show up in local search results. They do this by focusing on cities for popular search terms and creating website landing pages with enough content, in conjunction with the content from the rest of their website, to allow them to rank high in local search results. That, combined with the decrease in organic search results in order to accommodate expanded paid search listings, has made site optimization more important than ever. But don’t take our word for it. Search for “engagement rings New York”, for example, and see for yourself.
Contact us to chat about getting your site more traffic and you more business!