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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Join Our Team – Digital

Digital Marketing Specialist
Reports directly to Vice President and Director of Digital Marketing

The Digital Marketing Specialist is responsible for the planning, development, optimization maintenance, measurement and reporting of client websites, ecommerce, search engine optimization, and lead generation programs to increase awareness, generate qualified leads, improve customer engagement, and increase ecommerce sales.

 

SEO Related Responsibilities:

  • Creating, updating, and maintaining SEO metadata and page content
  • Grow client backlinks through research and outreach
  • Manage and update SEO tracking tools and website plugins
  • Identify automation opportunities to increase efficiency within team processes

 

Website  Related Responsibilities:

  • Assist in development or editing of basic HTML
  • Develop sitemaps and project timelines
  • Work with web development team members and outside vendors to develop new websites, web pages and website features
  • Review sites for quality control and functionality and make appropriate adjustments

 

Skills

  • Brainstorms new creative ideas
  • Understanding of general advertising, direct marketing strategies, media concepts and branding
  • Experience managing multiple projects within an agency environment
  • Excellent oral and written communication skills
  • Positive, enthusiastic and responsive work ethic and internal/external demeanor
  • Ability to organize, prioritize and multi-task

 

Requirements

  • BA/BS degree required
  • Experience with HTML and WordPress
  • Search Engine Optimization (SEO) experience helpful
  • Knowledge of Google AdWords and Bing SEM helpful
  • Proficient in Microsoft Office, Photoshop,
  • Website development experience and programing knowledge helpful but not required (HTML, CSS, PHP, JQuery, Javascript)
  • 2 – 4 years of experience preferred

Salary Range: $36,000-$40,000

If you’re a can-do-it, dynamic person with these skills , email a cover letter and resume to [Click Here to Email Your Resumé]. No phone calls please.

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