Consistency Is Key

As a jeweler, and a businessperson trying to generate revenue, you’re advertising in one way or another. You’re probably using a website, direct mailers, digital advertising, commercials, print ads, or various other items among a plethora of other things. But do you take the time to think about your messaging critically? One thing to really consider is the consistency of your brand message. Be it long or short term, a campaign message will resonate much better if it is the same across all forms of media, and over the length of the campaign. Take a moment to read this article by Beth Pop Nikolov, a content strategist at Venveo. While the markets may be different, the ideology remains the same. Consistency is key. So next time you’re brainstorming or reviewing advertising in any form, consider taking a moment to think about the last piece of collateral you used. Try and find a common thread among the pieces, and if there aren’t any, maybe it’s time to go back to the drawing board.