Fruchtman Findings
Industry insights from the jewelry marketing experts.
The New Age of Clienteling: Smarter Tools, Same Human Touch
Your customers come back because of you. But AI can help. Here’s how.
Your Google Business Profile
Your website is your digital showroom—but your Google Business Profile is the front door. Here’s how to make sure both...
Bourbon Apple Blondies
Craving something sweet and cozy? These dessert is the perfect taste of fall. See how easy they are to make.
What Should You Believe?
Conflicting forecasts are everywhere this season, but the only one that matters may be your own.
Google's SGE (Search Generative Experience) & Jewelry Retail
Google's AI-powered Search Generative Experience is transforming jewelry discovery. Keep reading to learn four essential strategies to ensure your store...
Banana Pecan Bread
Warm, buttery, and full of cozy banana flavor, this easy banana bread is the kind of recipe you’ll want to...
Engagement Trends Jewelers Can’t Afford to Miss
The Knot’s "2025 Real Weddings Study" offers a sharp look at how Gen Z and Millennial couples are approaching engagement—and...
Short-Form Video Is Leading the Digital Charge
In today’s endless feeds, attention is everything—and “scroll-stopping” content is your secret weapon. It grabs viewers mid-scroll with bold visuals,...