Fruchtman Findings
Industry insights from the jewelry marketing experts.
The Problem Isn't Your Advertising Budget. It's How You're Spending It.
More advertising doesn't always mean better results. Before increasing your budget, take a closer look at how you're spending it....
3 Website Features That Turn Jewelry Shoppers Into Store Visitors
Your jewelry store's website should do more than showcase beautiful pieces. It should encourage shoppers to take the next step...
Make-Ahead Fall Salad
Looking for a fresh and flavorful dish to add to your fall menu? This Make-Ahead Fall Salad combines hearty kale,...
Standing Out in the Holiday Noise
Consumers will soon be inundated with promotions, gift guides, emails, social posts, special events, limited-time offers, discounts, and countless messages...
Give Your Holiday Creative Room to Breathe
Holiday marketing doesn’t have to look busy to feel festive. A little restraint can make your creative feel more polished,...
Heartwarming Chicken Soup
Warm, comforting, and full of homemade flavor, this chicken soup is just what you need on a chilly day. With...
Take the Jewelry Somewhere Unexpected
We will always care about the fundamentals: strategy, media, creative, digital, websites, and the day-to-day work required to move a...
Are You Marketing on Social Media—or Just Posting?
A beautiful feed can showcase your brand, but it doesn’t guarantee the right customers will ever see it. Today, effective...
