Fruchtman Findings
Industry insights from the jewelry marketing experts.
The Attention Game
If your marketing feels like it should be working but isn’t, the problem may be how fast customers decide to...
Red Velvet Cookies
Love is all around. These red velvet cookies are festive and the perfect way to celebrate the season. And, they’re...
The Smart Money Is Moving Back to TV Advertising
TV advertising never really went away—it just evolved. Streaming brings back the storytelling power jewelers trust, with smarter targeting and...
Welcome to 2026: A Year of Focus, Confidence, and Care
Welcome to 2026! If last year felt confusing, this year feels like a return to motion. Not frantic motion. Thoughtful...
Chocolate, Peanut Butter and Banana Bites
A quick, easy snack to satisfy your mid-day sweet tooth!
Why Connection Still Wins Over Clicks
In an era obsessed with online shopping, the smartest jewelers know something digital giants are still learning: connection sells. Here’s...
Your Homepage Is Your Storefront: 3 Elements Every Jewelry Website Needs Above the Fold
Your homepage is your brand’s first impression—and in the jewelry world, that first glance matters. Discover the three essential elements...
Cheesy Chicken & Rice Casserole
Warm, comforting, and ready in under an hour, this creamy chicken and rice bake makes busy weeknights a breeze. With...




