Fruchtman Findings
Industry insights from the jewelry marketing experts.
A Note to Sales Associates: The Art of Relationship Building in Fine Jewelry Sales
This axiom of luxury retailing bears repeating - “Clients may forget the details of their purchases but they will never...
Reaching Today’s and Tomorrow’s Jewelry Buyers
Discover how Millennials and Gen Z are shaping the future of luxury jewelry—and how local jewelers can adapt to engage...
Mexican Stuffed Shells
These cheesy, taco-seasoned stuffed shells smothered in enchilada sauce and baked to perfection make for a unique and crowd-pleasing family...
Stay Fresh Online: Elevate Your Brand with a Modern Color Palette
Your brand presence is more than just a logo—it’s an experience. While your logo serves as a key identifier, the...
The Importance of Local SEO for Jewelry Stores
Want to attract more local customers to your jewelry store? With the right Local SEO strategies, you can shine online,...
Chocolate Peanut Butter Protein Balls
A snack to satisfy your sweet tooth that’s quick and healthy!
Why Branding Matters
How important is consistency and frequency? When the average person is consuming over 6,000 ads per day, it could be...
Social Advertising That Amazes: Strategy to ROI
Jewelry retailers need to impress in an instant. Online, that means creating ads with the kind of sparkle that stops...