Fruchtman Findings
Industry insights from the jewelry marketing experts.
Why AI and Authenticity Don’t Mix for Local Retailers
As AI dominates the business world as the latest buzzword, local retailers must ask themselves: Can you truly be authentic...
The Art of Authenticity: Elevating the Luxury Jewelry Experience
Authenticity is the foundation upon which extraordinary luxury experiences are built, transforming a transaction into a lifelong relationship.
Brown Butter Bourbon Pecan Chocolate Chunk Cookies
Like bourbon? Like cookies? Then you will love this!
Out With the Old?
We spend significant time targeting the Engagement crowd, when the real money may be somewhere else.
Still the One
When it comes to digital marketing, new isn't always better. Sometimes the one you know is "Still the One."
New York-Style Chocolate Chip Cookies
There's nothing like the smell of fresh chocolate chip cookies, and this recipe delivers the perfect balance of chewy centers...
Planning for Success in 2025… Preparation Meets Opportunity
We all know the power of planning - and “planning our work and working our plan” is always a good...
Don’t Miss These Valentine’s Trends
If you want to make the most profits from fashion jewelry, you have to pay attention to fashion trends. Looking...