Fruchtman Findings
Industry insights from the jewelry marketing experts.
Why Connection Still Wins Over Clicks
In an era obsessed with online shopping, the smartest jewelers know something digital giants are still learning: connection sells. Here’s...
Your Homepage Is Your Storefront: 3 Elements Every Jewelry Website Needs Above the Fold
Your homepage is your brand’s first impression—and in the jewelry world, that first glance matters. Discover the three essential elements...
Cheesy Chicken & Rice Casserole
Warm, comforting, and ready in under an hour, this creamy chicken and rice bake makes busy weeknights a breeze. With...
The Challenge: A More Cautious Consumer
This holiday season won’t be defined by glittering displays or deep discounts - it will be defined by discernment. Consumers...
Using Canva With Class, Not Compromise
While Canva offers efficiency and polish, it can quietly erode the exclusivity that luxury brands strive for. Learn how to...
Hearty Vegetable Stew
When the weather calls for something cozy, this stew delivers pure comfort in a bowl. Packed with tender potatoes, earthy...
The New Age of Clienteling: Smarter Tools, Same Human Touch
Your customers come back because of you. But AI can help. Here’s how.
Your Google Business Profile
Your website is your digital showroom—but your Google Business Profile is the front door. Here’s how to make sure both...




