Fruchtman Findings
Industry insights from the jewelry marketing experts.
Showing Up is a Marketing Strategy
The next time you put an industry event on your calendar, don't think of it only as a buying trip....
Stop Making Google Guess Where Your Jewelry Store Is
Google (and people) shouldn’t have to guess where your jewelry store is. Discover four ways to strengthen your local signals...
Apple Crisp
Warm, cozy, and filled with cinnamon-spiced apples, this classic apple crisp is the perfect way to welcome fall. Top it...
Part Two: Accessible Premium Is Not “Cheap Jewelry”
Accessible premium may be one of the most important opportunities for independent jewelers, but it is also one of the...
Scott's Custom Jewelers Partners with Fruchtman for New Website
Fruchtman Marketing is excited to announce the development of a new website for Scott's Custom Jewelers of Dublin, Ohio.
Crab Cakes
These aren’t your average crab cakes. Packed with tender lump crabmeat, savory shrimp, Monterey Jack cheese, and just the right...
Part One: Experience, Trust and Accessible Premium: The New Opportunity for Independent Jewelers
As the fine jewelry market becomes more segmented, U.S. independent jewelers have a powerful opportunity to win through experience, trust...
AJS: The Outsider Advantage | From Clicks to Cash
We're excited to take the stage at the 2026 Atlanta Jewelry Show! Join Fruchtman Marketing CEO Erin Moyer-Carballea and COO...



