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Home / Findings

Fruchtman Findings

Industry insights from the jewelry marketing experts.

The New Age of Clienteling: Smarter Tools, Same Human Touch
October 20 2025
The New Age of Clienteling: Smarter Tools, Same Human Touch

Your customers come back because of you. But AI can help. Here’s how.

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Your Google Business Profile
October 16 2025
Your Google Business Profile

Your website is your digital showroom—but your Google Business Profile is the front door. Here’s how to make sure both...

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Bourbon Apple Blondies
October 16 2025
Bourbon Apple Blondies

Craving something sweet and cozy? These dessert is the perfect taste of fall. See how easy they are to make. 

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What Should You Believe?
October 01 2025
What Should You Believe?

Conflicting forecasts are everywhere this season, but the only one that matters may be your own.

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Google's SGE (Search Generative Experience) & Jewelry Retail
October 01 2025
Google's SGE (Search Generative Experience) & Jewelry Retail

Google's AI-powered Search Generative Experience is transforming jewelry discovery. Keep reading to learn four essential strategies to ensure your store...

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Banana Pecan Bread
October 01 2025
Banana Pecan Bread

Warm, buttery, and full of cozy banana flavor, this easy banana bread is the kind of recipe you’ll want to...

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Engagement Trends Jewelers Can’t Afford to Miss
September 19 2025
Engagement Trends Jewelers Can’t Afford to Miss

The Knot’s "2025 Real Weddings Study" offers a sharp look at how Gen Z and Millennial couples are approaching engagement—and...

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Short-Form Video Is Leading the Digital Charge
September 19 2025
Short-Form Video Is Leading the Digital Charge

In today’s endless feeds, attention is everything—and “scroll-stopping” content is your secret weapon. It grabs viewers mid-scroll with bold visuals,...

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